Marketing Manager (Onsite | Lahore | Salary in PKR)

Our client is a leading financial data and research company specializing in delivering insights and technology solutions tailored for Pakistan's financial markets. They offer multiple B2C products but currently lack a dedicated marketing function. This role presents a unique opportunity to build the marketing department from the ground up as the sole marketer. You will be responsible for setting the overall marketing strategy and executing it independently, leveraging AI tools to efficiently manage tasks that traditionally required a full team. This position is ideal for someone who thrives in a hands-on role and prefers to own the process rather than managing a team or outsourcing work.

Key Responsibilities

- Identify target customers and understand their motivations by engaging with customers and sales teams. Develop clear positioning and messaging that aligns with the company’s vision and can be used across all departments.
- Manage paid acquisition campaigns on platforms such as Google and Meta, and explore LinkedIn or X if supported by data.
- Take full ownership of the marketing budget, tracking and reporting key metrics including cost per lead and cost per customer.
- Design and implement an AI-assisted content creation workflow for SEO pages, newsletters, and social media. You will set the content strategy and ensure all outputs are accurate, on-brand, and compliant before publication.
- Oversee the company website and sales funnel by updating landing pages and copy, conducting A/B tests, and addressing drop-offs throughout the visitor-to-paid customer journey.
- Develop and execute email and lifecycle marketing campaigns focused on onboarding, trial conversion, and customer reactivation.
- Establish and grow distribution channels through partnerships with finance creators, newsletters, communities, brokers, and affiliates.
- Own marketing analytics by setting up tracking systems, automating weekly reports, and dedicating time to interpreting data insights to drive continuous improvement.

Required Qualifications

- 2 to 3 years of experience in growth or performance marketing, preferably in a startup environment where you operated independently without a dedicated team.
- Proven hands-on experience with paid acquisition campaigns, supported by measurable results such as customer acquisition cost (CAC), conversion rates, and pipeline growth.
- Strong editorial judgment with the ability to quickly identify and correct generic, inaccurate, or non-compliant content.
- Regular use of AI tools for copywriting, research, analysis, and automation, with the ability to demonstrate workflows you have developed.
- Proficiency with marketing and analytics platforms including GA4, Google Ads, Meta Ads Manager, an email marketing platform, CRM systems, and CMS tools such as Webflow or WordPress.
- Excellent prioritization skills, capable of making tough decisions to focus on high-impact activities within a limited budget.
- Data-driven mindset with the ability to let analytics guide marketing decisions over personal intuition.

Preferred Qualifications and Benefits

- Experience in fintech, investing, trading, or SaaS industries.
- Familiarity with regulatory guidelines related to marketing investment products and permissible claims.
- Exposure to product-led growth models such as free trials or freemium offerings.

Additional Details

- Experience Required: 2-3 years
- Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM
- Work Mode: Onsite
- Location: Gulberg 3, Lahore
- Benefits: Monthly fuel allowance and health insurance coverage (IPD)

This role is perfect for a self-motivated marketer eager to take full ownership of a marketing function and drive growth through innovative, data-backed strategies in a dynamic financial technology environment.