Marketing Manager: SaaS Products & GTM

DigyCorp Holdings Limited is seeking a Marketing Manager to lead the go-to-market (GTM) strategy, content development, and brand visibility for its SaaS product portfolio. This role requires a strategic thinker who is also hands-on, capable of defining product positioning and messaging, enhancing the company’s digital and LinkedIn presence, and creating sales enablement materials used by Sales and Business Development teams. The ideal candidate will be comfortable managing multiple technical products simultaneously and will have a direct impact on how DigyCorp is perceived in the market. This is an on-site contract position based in Islamabad, Pakistan, suitable for professionals with 4 to 7 years of relevant marketing experience.

Key Responsibilities
- Develop and execute go-to-market plans for product and feature launches, including positioning, messaging, target segments, and timelines.
- Craft clear, differentiated narratives that translate complex AI-driven and technical product capabilities into compelling value propositions for both technical and business audiences.
- Own the content strategy across blogs, case studies, website content, product one-pagers, presentations, and campaign copy aligned with GTM priorities.
- Build and expand DigyCorp’s LinkedIn presence, focusing on company page growth, executive and employee thought leadership, and industry engagement.
- Plan and manage digital marketing and lead-generation campaigns, overseeing targeting, creative direction, distribution, and performance analysis.
- Create and maintain sales enablement materials such as capability decks, case studies, and proposal collateral used by Sales and Business Development teams, including for clients in KSA and other GCC markets.
- Collaborate closely with Product, Sales, Business Development, and Leadership teams to ensure marketing messaging aligns with actual product delivery.
- Conduct research on industry trends, competitor positioning, and market opportunities in AI, digital twin, research, and enterprise technology sectors to inform marketing strategy.
- Monitor and report on campaign performance, content engagement, and lead-generation metrics, recommending improvements based on data insights.
- Ensure consistency of DigyCorp’s brand identity and visual language across all marketing and sales materials using tools like Canva, Adobe Photoshop, Illustrator, and Figma.

Required Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field; Master’s degree is a plus.
- 4 to 7 years of marketing experience, specifically with SaaS, technical, or B2B products.
- Proven expertise in owning GTM strategy, product positioning, messaging, and launch planning beyond just campaign execution.
- Strong content creation skills with the ability to simplify complex technology and AI concepts into engaging narratives.
- Experience growing a company’s LinkedIn and digital presence, including thought leadership content.
- Ability to manage marketing for multiple products simultaneously and prioritize competing GTM demands.
- Experience developing sales enablement and client-facing materials.
- Solid understanding of digital marketing strategies, campaign funnels, and performance metrics.
- Excellent written and verbal communication skills in English.
- Ability to collaborate effectively with Sales, Business Development, Product, and Leadership teams across multiple markets.
- Strong attention to detail and ability to manage multiple deadlines.
- Must be based in or willing to work on-site in Islamabad.

Preferred Qualifications and Benefits
- Experience marketing to research institutions, universities, government-linked programs, or enterprise/technical clients in the GCC region, especially Saudi Arabia (KSA).
- Familiarity with GEO/AEO and AI-driven search technologies impacting product discovery and brand visibility.
- Experience with marketing automation, CRM, and analytics tools such as HubSpot, LinkedIn Analytics, and Google Analytics.
- Knowledge of paid digital campaigns including LinkedIn Ads, Meta Ads, and Google Ads.
- Use of AI tools for content creation, research, and marketing workflows is advantageous.

What We Offer
- Competitive salary starting from PKR 150,000 per month, based on experience.
- Ownership of GTM strategy across a diverse technology product portfolio.
- Direct collaboration with DigyCorp’s technical teams, leadership, and Sales/Business Development, including exposure to the KSA market.
- A collaborative, on-site work environment with significant opportunities for ownership and professional growth.
- The chance to shape DigyCorp’s market positioning and brand perception.

This role requires a candidate with strong GTM and product marketing experience, excellent content strategy skills, and a proven track record in digital brand building and sales enablement. Fluency in English and the ability to work on-site in Islamabad are essential.