Marketing Specialist

CronySoft is seeking a dedicated Marketing Specialist to join our team in Karachi, Pakistan. This full-time, on-site role operates during the night shift from 7 PM to 4 AM. The ideal candidate will take ownership of daily marketing activities, enhancing our brand presence, digital footprint, and lead-generation efforts. This position requires a proactive individual who can develop and implement effective B2B marketing strategies to drive customer acquisition and strengthen market positioning.

Key Responsibilities

- Develop and execute comprehensive B2B marketing strategies to boost CronySoft’s brand visibility and market presence.
- Plan and manage demand-generation campaigns aimed at attracting qualified leads and creating sales opportunities.
- Create and implement content strategies across LinkedIn, website, blogs, email, video, and other relevant platforms.
- Produce product-focused and customer-centric content that highlights the value of CronySoft’s POS, AI-powered Backoffice, ecommerce, loyalty, and retail technology solutions.
- Manage and expand CronySoft’s LinkedIn and social media presence, focusing on brand authority, engagement, and audience growth.
- Plan and execute paid marketing campaigns on Google, Meta, LinkedIn, and other platforms.
- Develop short-form videos, product demos, educational content, customer stories, and thought-leadership materials.
- Optimize digital presence for AI-driven search and emerging discovery channels.
- Conduct market, customer, and competitor research, particularly within retail technology.
- Design product marketing campaigns for new products, features, integrations, and company initiatives.
- Collaborate closely with the Sales team to develop campaigns, sales enablement materials, lead-nurturing strategies, and customer messaging.
- Work with Product and Design teams to create landing pages, presentations, promotional materials, and campaign assets.
- Identify and test new marketing channels, partnerships, communities, events, and growth opportunities.
- Manage email marketing and lead-nurturing campaigns to move prospects through the marketing funnel.
- Track and analyze website traffic, leads, conversion rates, cost per lead (CPL), customer acquisition cost (CAC), campaign ROI, engagement, and pipeline contribution.
- Prepare regular marketing performance reports and provide actionable recommendations based on data insights.
- Continuously test and optimize campaigns, messaging, creatives, audiences, and channels to improve marketing effectiveness.
- Stay updated on B2B marketing trends, SaaS, AI, retail technology, digital marketing innovations, and emerging tools.
- Ensure consistent brand messaging and positioning across all marketing channels and customer touchpoints.

Required Qualifications

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 3 to 4 years of experience in digital marketing, B2B marketing, SaaS, technology, or a related industry.
- Strong written and verbal communication skills in English.
- Proficiency in content creation and copywriting.
- Solid understanding of social media, email marketing, lead generation, and paid advertising.
- Analytical mindset with keen attention to detail.

Preferred Qualifications and Benefits

- Experience with Google Ads, Meta Ads, Google Analytics 4 (GA4), Canva, CRM systems, or marketing automation tools is advantageous.
- Background in SaaS, retail technology, or B2B marketing is preferred.

What We Offer

- Competitive salary package.
- Annual and performance-based bonuses.
- Paid leave benefits.
- A professional and growth-oriented work environment.
- Opportunities to engage with both local and international business stakeholders.

This role requires in-person attendance at our Karachi office. If you are a motivated marketing professional eager to contribute to a dynamic technology company, we encourage you to apply.