Marketing Specialist

We are seeking a Marketing Specialist with a strong background in digital marketing and project coordination to join our team. This role involves managing and executing client marketing activities while ensuring seamless communication and collaboration across various marketing functions. The ideal candidate will be responsible for coordinating multiple projects, maintaining timelines, and delivering high-quality marketing outputs in a fast-paced environment. This position requires working onsite during night hours, Monday through Saturday.

Key Responsibilities:
- Manage daily client communications, including gathering feedback, obtaining approvals, and conducting follow-ups to ensure client satisfaction.
- Coordinate marketing projects by managing timelines, priorities, and deliverables to meet deadlines effectively.
- Collaborate with cross-functional teams including SEO, content, social media, design, development, and paid media to align marketing efforts.
- Maintain marketing calendars, task trackers, deadlines, and documentation to ensure organized workflow.
- Oversee the completion of marketing activities with accuracy and timeliness.
- Coordinate SEO initiatives such as keyword research, competitor analysis, blog management, and content updates.
- Manage social media planning, content creation, scheduling, and audience engagement.
- Supervise advertising campaigns across platforms like Meta, Google, and LinkedIn to optimize performance.
- Handle email marketing efforts, including newsletters, website updates, and lead tracking.
- Monitor marketing performance using tools such as Google Analytics, Search Console, Semrush, Moz, and social media insights.
- Prepare regular project updates and marketing performance reports for internal and client review.
- Conduct research on competitors, industry trends, and emerging marketing opportunities to inform strategy.
- Identify and address project delays or issues by coordinating with relevant team members.
- Review marketing deliverables and coordinate necessary revisions before client presentations.

Required Qualifications:
- Minimum of 2 years of experience in digital marketing, marketing coordination, project management, or a related field.
- Strong knowledge of SEO, social media marketing, paid advertising, content marketing, email campaigns, website marketing, lead generation, and analytics.
- Excellent client-facing skills with the ability to communicate clearly and coordinate effectively across teams.
- Proficiency with marketing and analytics tools including Semrush, Moz, Google Analytics, Search Console, WordPress, Mailchimp, and Meta Business Suite.
- Exceptional organizational skills, attention to detail, and ability to manage multiple projects simultaneously.
- Strong time management, follow-up, and problem-solving abilities.
- Understanding of how different marketing functions integrate to support overall business goals.
- Ability to work independently, take ownership of tasks, and proactively drive projects forward.

Preferred Qualifications and Additional Information:
Experience in B2B marketing, staffing, recruitment, or professional services marketing is considered an advantage. The position requires working onsite during night shifts from 6:30 PM to 3:30 AM, Monday to Saturday. The role is based in a commercial area within Model Town, offering an opportunity to contribute to dynamic marketing projects in a collaborative environment.

This position is ideal for a motivated marketing professional looking to expand their expertise in digital marketing and project coordination while working closely with diverse teams and clients.