Marketing Specialist

We are seeking a Marketing Specialist to lead and implement digital marketing strategies for our U.S.-based Property Management and Short-Term Rental clients. This role requires a blend of strategic thinking and hands-on execution across various digital channels, including content creation, social media management, SEO, website development, GoHighLevel (GHL), CRM, and marketing automation. The ideal candidate will understand client needs deeply and translate them into impactful marketing campaigns that drive growth and engagement.

Key Responsibilities

- Develop and implement comprehensive digital marketing and content strategies tailored for U.S. Property Management clients.
- Manage social media platforms, including content calendars, campaign execution, and audience engagement.
- Design and produce visual content such as graphics, advertisements, property promotions, reels, and videos.
- Write and optimize website content, blogs, social media posts, emails, and other marketing materials to enhance brand messaging.
- Conduct SEO activities including keyword research, on-page optimization, and content refinement to improve search rankings.
- Build, maintain, and optimize websites, landing pages, and lead-generation funnels to maximize conversions.
- Set up and manage GoHighLevel (GHL) systems, including CRM pipelines, funnels, workflows, forms, and automation processes.
- Develop and execute automated email and SMS campaigns along with lead-nurturing workflows to support client acquisition and retention.
- Monitor marketing performance by analyzing key performance indicators (KPIs) and refine campaigns based on data-driven insights.
- Stay updated on industry trends, competitor activities, and emerging marketing opportunities to keep strategies relevant and effective.
- Address diverse marketing requests from clients and provide practical, timely solutions.

Required Qualifications

- Proven experience in digital marketing, social media management, content creation, or related fields.
- Solid understanding of SEO, content marketing, social media strategies, and digital campaign management.
- Practical skills in graphic design and video editing to produce engaging marketing assets.
- Familiarity with GoHighLevel (GHL), CRM platforms, marketing automation tools, and sales funnels is highly preferred.
- Experience working with WordPress or similar website platforms for content management and site updates.
- Strong writing and copywriting abilities to craft compelling marketing messages.
- Proficiency with tools such as Canva, Adobe Creative Suite, CapCut, WordPress, Google Analytics, and Google Search Console.
- Excellent communication, analytical thinking, organizational skills, and problem-solving capabilities.
- Ability to manage multiple projects simultaneously and work independently with minimal supervision.
- Openness to learning new marketing technologies, platforms, and AI-powered tools to stay ahead in the field.

The position offers a monthly salary ranging from Rs120,000 to Rs150,000. This is an in-person role, requiring the candidate to work onsite.

If you are a motivated marketing professional with a passion for driving digital growth and delivering measurable results, this opportunity offers a dynamic environment to apply your skills and grow within the property management sector.