Posted Oct 21, 2026 11 views
We are seeking a skilled performance marketer to develop and execute marketing content and campaigns that enhance our brand presence across multiple channels. The ideal candidate will be responsible for creating innovative promotional strategies, managing both online and offline marketing initiatives, and organizing marketing events. Collaboration with the sales team is essential to ensure marketing efforts effectively support sales objectives. Additionally, strong analytical skills are required to monitor campaign performance and provide insightful reports on key metrics.
Key Responsibilities
- Plan, launch, and manage paid advertising campaigns across platforms such as Google Ads, LinkedIn Ads, Meta Ads, and other relevant channels.
- Own and manage the performance marketing budget, allocating spend strategically based on return on investment (ROI) and customer acquisition cost (CAC) targets.
- Collaborate with design and content teams to build and optimize landing pages, ad creatives, and sales funnels.
- Track, analyze, and report on critical performance metrics including CAC, lifetime value (LTV), return on ad spend (ROAS), click-through rate (CTR), and conversion rates using analytics tools.
- Conduct A/B testing on ad copy, creatives, targeting parameters, and landing pages to continuously improve campaign effectiveness.
- Manage retargeting campaigns and develop lookalike audience strategies to maximize reach and engagement.
- Set up and maintain tracking systems such as Google Analytics 4 (GA4), pixel/event tracking, UTM parameters, and CRM integration to ensure accurate data collection.
- Work closely with the sales team to ensure seamless lead handoff and implement closed-loop reporting for comprehensive performance insights.
Required Qualifications
- 2 to 5 years of hands-on experience in performance marketing, preferably within a software house, SaaS company, or technology agency environment.
- Proven success managing paid campaigns with demonstrable ROI; candidates should be prepared to share relevant metrics and results during the application process.
- Strong proficiency with Google Ads, LinkedIn Ads, and Meta Ads Manager platforms.
- Comfortable using analytics tools such as Google Analytics/GA4, Google Tag Manager, Looker Studio, or similar platforms to derive actionable insights.
- Solid understanding of B2B lead generation processes and SaaS marketing funnels.
- Experience working with CRM systems like HubSpot, Salesforce, or comparable tools is advantageous.
- Analytical mindset with the ability to interpret data and translate findings into strategic marketing decisions.
This role offers an exciting opportunity to contribute to a dynamic marketing team, driving growth through data-driven campaigns and close collaboration with sales. If you are passionate about performance marketing and have a track record of delivering measurable results, we encourage you to apply.
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