Marketing Specialist

We are seeking a dynamic marketing professional to lead the brand promotion and market growth of Solis in Pakistan. This role involves developing and executing comprehensive marketing strategies that enhance brand visibility and support sales targets. The ideal candidate will manage media relations, social media campaigns, and collaborate closely with sales and partner teams to drive customer acquisition and retention. This position requires a proactive individual who thrives in a fast-paced environment and is passionate about building a strong brand presence in the solar industry.

Key Responsibilities

- Promotion Planning: Develop strategic brand and product promotion plans for Solis in Pakistan. This includes media placement, online and offline campaigns, exhibitions, and other marketing initiatives aimed at increasing brand awareness and expanding market share.

- Plan Execution: Take ownership of implementing promotion plans to ensure effective brand marketing performance. Support product sales targets by driving brand building efforts and promoting new products within the region.

- Social Media Management: Oversee regular updates of social media content and execute brand marketing campaigns to enhance follower growth and engagement. Identify opportunities for resource exchange with communities and fan groups, and establish and maintain partnerships with key opinion leaders (KOLs) in the industry.

- Media Relations: Prepare press releases and act as the primary liaison for industry media. Build and nurture media relationships to maximize exposure from media investments. Represent the brand as an overseas spokesperson at selected events and participate in interviews with international media outlets.

- Cross-functional Collaboration: Serve as the main marketing contact for customers and partners. Maintain strong partner relationships and support the sales team in acquiring new customers and retaining existing accounts.

- Additional Duties: Perform other ad-hoc tasks as assigned by the supervisor to support overall marketing objectives.

Required Qualifications

- Bachelor’s degree or higher in a relevant field.

- At least one year of experience in brand building, public relations, media management, and exhibition organization at either headquarters or regional level for reputable domestic or international companies.

- Proficiency in office software such as Excel, Word, Forms, and PowerPoint.

- Ability to work independently while also collaborating effectively within a team environment.

- Creative mindset with a strong drive for continuous improvement and excellent attention to detail.

- Ability to thrive in a dynamic and fast-growing organization.

- Fluency in English, with native or near-native proficiency. Strong written and verbal communication skills are essential.

- Proven experience in B2B marketing and media management, preferably within the solar industry.

Preferred Qualifications and Benefits

- Additional language skills are advantageous but not mandatory.

This role offers the opportunity to contribute significantly to the growth of a leading solar brand in Pakistan, working within a supportive and innovative environment. If you are passionate about marketing and brand development, and eager to make an impact in a fast-evolving sector, this position is an excellent fit.