Digital Marketing Executive/Specialist

Markzento is seeking a skilled Digital Marketing Executive/Specialist with a minimum of five years of experience to join our dynamic team. This role involves developing, implementing, and managing digital marketing campaigns that promote our companys products and services. The ideal candidate will be responsible for managing and leading a team of 20 marketing professionals, ensuring that digital marketing strategies align with company goals and deliver measurable results. The role demands expertise in driving online traffic through search engine optimization, social media management, email marketing, and effective use of analytics platforms. The Digital Marketing Executive/Specialist will work closely with cross-functional teams to optimize all digital channels and improve campaign performance. The position requires strong leadership skills to guide and motivate a sizable marketing team and a proven ability to analyze market trends, identify opportunities, and tailor strategies accordingly. The professional must possess in-depth knowledge of digital marketing best practices, tools, and tactics to enhance brand visibility, customer engagement, and conversion rates.
Responsibilities

Develop and execute comprehensive digital marketing strategies to increase brand awareness and generate leads.
Manage a team of 20 marketing professionals, providing guidance, support, and performance evaluations to ensure team goals are met.
Oversee search engine optimization (SEO) initiatives to improve organic search rankings and drive website traffic.
Plan and implement social media campaigns across various platforms to strengthen community engagement and brand outreach.
Design, manage, and optimize email marketing campaigns using specialized platforms to nurture leads and convert prospects.
Monitor and analyze the performance of digital campaigns using Google Analytics and other analytics tools to measure effectiveness and ROI.
Collaborate with content creators to develop relevant, engaging, and targeted content tailored to various digital channels.
Stay updated with the latest digital marketing trends, tools, and best practices to keep the company competitive in the marketplace.
Coordinate with sales and product teams to align marketing efforts with overall business objectives.
Report on campaign outcomes and provide actionable insights to senior management for strategy refinement.