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Marketing Manager

Maskatiya Industries Pvt. Ltd

Karachi , Pakistan

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Posted Jun 12, 2023 59 views

A Marketing Manager is required for a reputed cosmetic company as per the following criteria.

Lead the development of marketing plans with relevant stakeholders to create an effective and efficient marketing strategy focused on growth and profitability.
Oversee market research projects on consumer/customer insights as the basis for long term brand growth and revenue opportunities.
Spearheaded strategic execution of marketing campaigns, including design of test/control, implementation of tests, tracking, results reporting, analysis, and recommendations.
Identify short-term and long-term scheduling, budget and resource needs including the development and management of annual marketing budget.
Liaison with the Sales function, identify needs/opportunities, develop pricing and distribution strategies for Company brands.
Coach and develop the team by reviewing pipeline, resolving challenges, and presenting possible solutions.
Develop key marketing performance metrics and tracking tools to provide market insights and forecasts on competitive analysis and consumer trends and translate analysis in actionable items for the marketing team.
Participate at conventions, conferences, and tradeshows, preparing engaging displays and providing post-event reports and analysis.
Ability to revamp brand identity and packaging.
Flexibility to travel locally and internationally from time to time.
Ability to work with local and international suppliers for product innovations, existing product improvements, and other aesthetical/technical developments.
Ability to work with packaging suppliers regarding packaging improvements.
Track competitive brands and recommend subsequent implementation of counter strategies.
Regular market visits and to report the latest trends and prices and demand of cosmetic products.
Design BTL campaigns from strategy to execution and to work closely with BTL teams.
Planning and Monitoring.
Building Business/Customer Relationships.
Proven ability to manage Plans and Budgets.
Advanced Communication & Interpersonal skills.
Excellent leadership & decision-making skills.
Working knowledge of Data Analysis and other Metrics.
Proficient in MS Office, HTML, and other design Software.
Should be able to drive within Karachi.