Media Buyer

We are seeking a senior-level Media Buyer to take full ownership of paid acquisition efforts for e-commerce brands. This role demands a strategic and disciplined operator who can drive measurable growth through testing, optimization, and sound commercial judgment. This is not an entry-level or coordinator position; you will be expected to diagnose performance issues, improve campaign results, scale budgets responsibly, and make confident decisions under pressure.

Key Responsibilities

Paid Media Strategy & Execution: Manage and optimize paid acquisition campaigns across platforms such as Meta, Google, and other relevant channels. Build, launch, and structure accounts to enable effective testing, scaling, and reporting. Allocate budgets strategically based on performance data, business goals, and growth opportunities.

Performance Optimization: Monitor campaign performance daily to quickly identify inefficiencies. Improve key metrics including ROAS, CPA, CAC, MER, and overall revenue efficiency. Use structured analysis to diagnose performance drops and develop testing plans covering audiences, creatives, offers, angles, funnels, and landing pages.

Commercial Thinking: Understand that successful media buying extends beyond ad metrics. Evaluate client goals, profit margins, average order value, acquisition efficiency, and scaling potential. Identify whether performance issues stem from creative, offer, funnel, tracking, landing page, or audience factors. Make decisions that enhance business outcomes rather than focusing on vanity metrics.

Reporting & Ownership: Maintain transparent reporting and logically explain campaign performance. Communicate insights, risks, and next steps clearly to stakeholders. Take full ownership of account results, avoiding blame on external factors. Collaborate closely with creative, design, CRO, and strategy teams to drive improvements.

Testing & Growth: Develop structured testing roadmaps and prioritize experiments based on expected impact. Scale successful initiatives while cutting ineffective ones with discipline. Continuously refine account strategies based on learnings and data.

Required Qualifications

- Proven experience as a Media Buyer or Performance Marketer with direct responsibility for campaign results.
- Strong background managing paid campaigns specifically for e-commerce brands.
- Demonstrated ability to improve account performance, not just maintain spend levels.
- Expertise in campaign structure, budget management, optimization, and scaling.
- Ability to explain performance changes clearly and logically.
- Strong analytical and troubleshooting skills.
- Excellent written and verbal communication.
- Comfortable working in a fast-paced, agency-style environment.

Preferred Qualifications

- Experience managing significant ad spend at scale.
- A direct-response marketing mindset.
- Proven collaboration with creative and landing page teams.
- Solid understanding of attribution, tracking, and performance diagnosis.
- Experience working with brands focused on both profitability and growth.

Hiring Process

Our multi-stage hiring process ensures only top-tier candidates advance. Initial shortlisting evaluates relevance to media buying and e-commerce, numeric proof of results, ownership level, and communication quality. Shortlisted candidates complete a detailed application form and a mandatory practical task assessing account judgment, performance diagnosis, testing logic, prioritization, commercial thinking, and communication clarity.

Successful candidates proceed to a Capability Evaluation Session, followed by a Role Evaluation Session. The final interview assesses ownership mindset, communication maturity, accountability, long-term fit, and consistency under pressure. Only candidates who pass all stages will be considered for the role.