Media Buyer

We are seeking a senior-level Media Buyer to take full ownership of paid acquisition efforts for e-commerce brands. This role demands a strategic, hands-on operator who drives measurable growth through disciplined strategy, rigorous testing, optimization, and sound commercial judgment. This is not an entry-level or basic execution role; you will be expected to diagnose performance issues, improve campaign results, scale budgets responsibly, and make confident decisions under pressure.

Key Responsibilities

Paid Media Strategy & Execution:
Manage and optimize paid acquisition campaigns across platforms such as Meta, Google, and other relevant channels. Build, launch, and structure accounts to facilitate effective testing, scaling, and reporting. Allocate budgets strategically based on performance data, business goals, and growth opportunities.

Performance Optimization:
Monitor campaign performance daily, quickly identifying inefficiencies. Improve key metrics including ROAS, CPA, CAC, MER, and overall revenue efficiency. Use structured reasoning to diagnose performance drops and develop comprehensive testing plans covering audiences, creatives, offers, angles, funnels, and landing pages.

Commercial Thinking:
Understand that successful media buying extends beyond ad metrics. Consider client goals, profit margins, average order value, customer acquisition efficiency, and scalability. Identify root causes of issues—whether related to creative, offer, funnel, tracking, landing page, or audience—and make decisions that enhance business outcomes rather than vanity metrics.

Reporting & Ownership:
Maintain clear, logical reporting on campaign performance. Communicate insights, risks, and next steps effectively. Take full ownership of account results, avoiding blame on external factors such as the market, platform, or client. Collaborate closely with creative, design, CRO, and strategy teams to drive continuous improvement.

Testing & Growth:
Develop structured testing roadmaps and prioritize experiments by expected impact. Scale successful initiatives and cut underperforming ones with discipline. Continuously refine account strategies based on learnings and evolving data.

Required Qualifications

Proven experience as a Media Buyer or Performance Marketer with direct responsibility for campaign results, specifically managing paid campaigns for e-commerce brands. Demonstrated ability to improve account performance rather than simply maintaining spend. Strong expertise in campaign structure, budget management, optimization, and scaling. Excellent analytical and troubleshooting skills with the ability to explain performance changes clearly and logically. Effective written and verbal communication skills. Ability to thrive in a fast-paced, agency-style environment.

Preferred Qualifications

Experience managing significant ad spend at scale. A strong direct-response marketing mindset. Proven collaboration with creative and landing page teams. Deep understanding of attribution, tracking, and performance diagnosis. Experience working with brands where both profitability and growth were key priorities.

Hiring Process

Our selection process is rigorous and multi-staged to ensure only top-tier candidates advance. Initial shortlisting evaluates media buying and e-commerce relevance, demonstrated results, ownership level, and communication quality. Shortlisted candidates complete a detailed application form and a practical task assessing account judgment, performance diagnosis, testing logic, prioritization, commercial thinking, and communication clarity. Successful candidates proceed to a Capability Evaluation Session, followed by a Role Evaluation Session. The final interview assesses ownership mindset, communication maturity, accountability, long-term fit, and consistency under pressure. Only candidates who pass all stages will be considered for the role.