Media Buyer

We are seeking a dedicated Media Buyer to join our team on a full-time basis at our Johar Town, Lahore office. The ideal candidate will be responsible for planning, executing, and managing paid advertising campaigns across multiple digital platforms including Facebook, Instagram, Google Ads, YouTube, and TikTok. This role requires a proactive individual who can analyze campaign performance, optimize results, and collaborate closely with creative and strategy teams to ensure alignment with overall marketing objectives. Working hours are from 9 am to 6 pm, and the position demands hands-on involvement in budget management and media negotiations to maximize campaign returns.

Key Responsibilities

- Plan, execute, and manage paid advertising campaigns across various digital channels such as Facebook, Instagram, Google Ads, YouTube, TikTok, and others.
- Monitor campaign performance by analyzing key metrics and optimizing campaigns to achieve targeted KPIs.
- Conduct audience research, market analysis, and competitor benchmarking to enhance campaign targeting and efficiency.
- Collaborate with creative, content, and strategy teams to ensure advertising creatives support campaign goals.
- Negotiate media placements and manage advertising budgets effectively to maximize return on investment.
- Track, report, and analyze campaign results, providing actionable insights and recommendations to clients and internal stakeholders.
- Stay current with digital marketing trends, platform updates, and best practices to maintain competitive advantage.
- Ensure all campaigns comply with platform policies and adhere to brand guidelines.

Required Qualifications

- Minimum of 1 year of experience as a Media Buyer, Digital Ads Specialist, or Performance Marketer, preferably within an agency setting.
- Strong knowledge of digital advertising platforms including Facebook Ads Manager, Google Ads, and TikTok Ads.
- Ability to analyze data, interpret metrics, and optimize campaigns to improve performance.
- Effective communication skills for client coordination and reporting purposes.
- Proficiency in Microsoft Excel for budgeting, reporting, and data analysis.
- Capability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.

Compensation and Work Environment

This is an in-person role based in Johar Town, Lahore, with working hours from 9 am to 6 pm. The monthly salary range for this position is between Rs50,000 and Rs100,000, commensurate with experience and skills.

If you are passionate about digital advertising and eager to contribute to a dynamic team, this opportunity offers a platform to grow your expertise and make a measurable impact on campaign success.