Media Buyer / Performance marketer

Trigency 360, a dynamic marketing solutions agency based in Karachi, serves clients across various industries both locally and internationally. We are seeking a skilled Media Buyer to join our team. In this role, you will be responsible for developing and executing effective advertising strategies primarily on Meta platforms. The ideal candidate will have experience optimizing campaigns for diverse audiences, driving engagement, and delivering measurable business results.

Key Responsibilities

- Develop and implement comprehensive advertising strategies for Meta Ads.
- Conduct detailed market research to identify target audiences, industry trends, and competitive landscapes.
- Create, manage, and optimize advertising campaigns, including budget allocation, bid strategies, and audience targeting.
- Monitor and analyze key performance indicators (KPIs), providing regular reports with actionable insights to improve campaign effectiveness.
- Collaborate closely with the creative team to ensure ad creatives align with campaign goals and audience preferences.
- Stay informed about industry trends, changes in Meta algorithms, and emerging advertising features.
- Plan, create, and manage multiple social media strategies and campaigns to maintain a competitive edge.

Required Qualifications

- Bachelor’s degree in any discipline.
- Minimum of 1 year of experience in Media Buying, preferably with Meta Ads.
- Strong knowledge of Meta Ads Manager, advertising algorithms, and industry best practices.
- Excellent analytical skills with the ability to interpret data and optimize campaigns accordingly.
- Detail-oriented and highly organized, capable of managing multiple campaigns simultaneously.

Preferred Qualifications and Benefits

- Meta Blueprint certification is considered an advantage.
- Competitive salary package ranging from Rs50,000 to Rs60,000 per month.
- Opportunities for professional development and career growth.
- Inclusive and collaborative work environment that fosters teamwork.

Job Details

- Job Type: Full-time
- Work Location: In-person at our office in Gulshan-e-Iqbal, Block 2, Karachi
- Working Hours: 10:00 AM to 7:00 PM

This position offers a great opportunity to work in a fast-paced, innovative agency where your expertise in media buying will directly contribute to client success and business growth. If you are passionate about digital advertising and eager to advance your career with a forward-thinking team, we encourage you to apply.