SEO / SEM and Social Media Marketing Specialist

• We are looking for a talented SEO & Social Media Specialist to join our team.
• This individual will work in a team setting to deliver web based products in a fast-paced environment.
• A strong thirst for knowledge, a healthy dose of intellectual curiosity, and a good sense of humor is what we seek in our newest team members!      
• This position represents an opportunity to develop a long-term career path with the potential for significant promotion within the company

·  We are searching for a talented, motivated SEO & Social Media Specialist to join the team

Who we are:

• We are a USA based company serving clients worldwide and opening offices in Pakistan. During the pandemic, we are looking for team members who can work from home nine hours a day.
• DigAptics is a user experience design and development agency with a focus on blending an Agile process with the latest technologies. Our philosophy is to empower brand visibility and deliver the most elegant web and mobile solutions possible.
• As a software and website/application power house we build and work on a wide range of collateral for clients microsites, landing pages, display banners, applications, email templates and brochures.
• Once it is safe to re-open the office, the hired team will be welcome to join us in our Pakistan offices.

SEO/SEM Responsibilities will include:

• 3+ years’ experience
• The person we seek should be able to develop, implement, manage and optimize paid search listings (PPC) for multiple sites across a range of search engines and other paid search suppliers, making both supplier and implementation recommendations for continual improvement. Must be fluent in the search landscape, including performing competitive analysis, keyword development, tracking tools, bid-management systems and reporting tools
• Perform analysis, testing, and reporting of search marketing campaigns and provide recommendations based on traffic patterns, navigation paths, bounce rates, conversion trends, etc.
• Manage online marketing initiatives including SEO, SMO, affiliate programs, email marketing, etc.
• Collaborate with internal teams and partners to create promotional programs and web-based customer acquisition campaigns for in house products and clients projects and websites
• Continually discover and leverage best practices and new tools within the online marketing domain as applicable to the clients website/project
• Experience in analyzing marketing metrics, quantitative evaluations of marketing efforts, establishing test methodologies, and analyzing results.
• Experience in SEO, SMO, affiliate and/or e-mail marketing programs.

Social Media Marketing Responsibilities will include:

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s and clients social content
• Create editorial calendars and syndication schedules
• Proven working experience in social media marketing or as a digital media specialist
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRO and SEO
• Knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail and customer oriented with good multitasking and organizational ability.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

The ideal candidate must:

• Bachelor’s Degree – Marketing or Business preferred
• Excellent organizational, verbal/written communication, team building and project management skills
• Strong understanding of web marketing disciplines and practices

You’ll love this role if:

• You are technically curious and are keen on taking ownership of your work
• Passion for marketing and experience should include graphic design, development and execution in web, social media, print and other facets of communications
• You are eager to learn and are motivated to grow
• Receives feedback gracefully and willing to push themselves to grow every single day.
• You are able to contribute in a collaborative manner
• You have a knack for improving the big picture by homing in on little details that count