Meta Ad Expert

PureLogics is seeking a results-oriented Meta Ads Expert to lead the planning, launching, management, and optimization of paid advertising campaigns across diverse business segments and service offerings. The ideal candidate will have a strong background in B2B and high-ticket lead generation targeting US-based buyers, with a focus on driving Sales Qualified Leads (SQLs), building a qualified sales pipeline, and maximizing return on advertising spend. This role demands hands-on expertise with Meta Ads platforms, including Meta Pixel, Conversions API (CAPI), HubSpot integration, audience targeting, creative testing, and offline conversion tracking.

Key Responsibilities:
- Manage Meta Ads campaigns across various industries such as health-tech, PBM/340B/TPA, fintech, e-commerce, fashion, EdTech, entertainment, legal, telecom, mid-market businesses, and startups.
- Execute cold, retargeting, and SQL-based lookalike campaigns for offers including tripwires, $5K workshops, and AI workflow solutions.
- Set up and optimize Meta Pixel, CAPI, and HubSpot offline conversion tracking to enhance campaign performance focused on SQL generation.
- Develop lead forms incorporating three qualifying questions and ensure same-day lead handoff to the Sales Development Representative (SDR).
- Launch 5 to 10 new creatives weekly, monitoring performance and pausing underperforming ads based on predefined kill rules.
- Maintain strict healthcare privacy compliance by avoiding placement of Protected Health Information (PHI) or pixel events on health-related pages.

Required Qualifications:
- Minimum of 3 years’ experience managing B2B or high-ticket Meta Ads lead generation campaigns targeting US buyers.
- Demonstrated success with verifiable account data, including ad spend, cost per lead/SQL, and pipeline or revenue outcomes.
- Proficient in Meta Pixel, Conversions API (CAPI), and HubSpot integration with hands-on campaign management experience.

Preferred Qualifications and Benefits:
PureLogics is a full-service technology company with a presence in the USA, UAE, and Lahore. With over 18 years of growth, the company has evolved from a small team to a well-established technology hub. It holds CMMI Level 2 and ISO certifications and is recognized as a leading AWS consulting partner. The company values building a team of high-performing professionals who collaborate and strive for excellence in delivering solutions to elite clients. PureLogics offers a dynamic environment for motivated individuals eager to tackle challenging projects under expert mentorship.

Benefits include:
- Annual paid leaves and leave encashment
- Paid professional certifications
- Health and life insurance coverage
- Provident fund contributions
- Child education support programs
- Employee referral bonus program
- Car and bike financing options
- Monthly achievement recognitions
- Compensation for public holidays and weekends

Compensation:
The pay range for this position is Rs100,000 to Rs150,000 per hour.

Work Location:
This is an in-person role requiring attendance at the company’s office.