Meta Adds Specialist

We are seeking a skilled Meta Ads Specialist to join our team onsite in Rawalpindi (Bahria Town Phase 6) to help scale e-commerce brands effectively. The ideal candidate will have over one year of hands-on experience specifically in Meta advertising for e-commerce, with a strong track record of delivering measurable ROAS improvements. This role requires managing and optimizing ad campaigns, setting up essential tracking tools, and developing audience strategies to maximize campaign performance.

Key Responsibilities:
- Manage and optimize Meta Ads campaigns using CBO, ABO, and Advantage+ strategies.
- Set up and maintain Pixel, Conversions API (CAPI), Domain Verification, and Product Catalogs.
- Develop and implement audience targeting strategies including retargeting and lookalike audiences.
- Test and refine ad creatives and copy to improve Return on Ad Spend (ROAS).
- Monitor key performance indicators such as ROAS, Cost Per Acquisition (CPA), and Click-Through Rate (CTR) to identify and scale winning campaigns.
- Conduct daily reporting and competitor research to stay ahead in the market.

Required Qualifications:
- Minimum of 1 year experience managing Meta Ads specifically for e-commerce businesses.
- Demonstrated success with proven ROAS results supported by a portfolio.
- Proficiency in Facebook Business Manager and Events Manager platforms.
- Working knowledge of Shopify, Google Analytics 4 (GA4), and Google Tag Manager (GTM).
- Strong analytical skills with a deep understanding of sales funnels and customer journeys.

Preferred Qualifications and Benefits:
- Experience working onsite in a collaborative environment.
- Competitive monthly salary ranging from Rs. 45,000 to Rs. 60,000 based on experience and results.

This is an excellent opportunity for a results-driven Meta Ads Specialist looking to grow their expertise in e-commerce marketing within a dynamic team. The role requires full-time, in-person commitment at the Rawalpindi location. Candidates with a passion for data-driven advertising and continuous optimization are encouraged to apply.