Meta Ads & Content Strategy Specialist

We are seeking a talented and results-driven Meta Ads & Content Strategy Specialist to join our team at our DHA Phase 2 office in Karachi. This full-time, on-site role requires a professional who is well-versed in Facebook and Instagram advertising, content planning, audience targeting, and lead generation campaigns. The successful candidate will be responsible for crafting and executing effective advertising strategies, managing Meta Ads campaigns, and developing content plans that drive quality leads and contribute to business growth. The working hours are from 12:00 PM to 9:00 PM, Monday through Saturday.

Key Responsibilities

- Plan, create, manage, and optimize advertising campaigns on Facebook and Instagram to maximize reach and engagement.
- Develop comprehensive content strategies and prepare monthly social media content calendars aligned with marketing goals.
- Conduct research on target audiences, competitors, and market trends to inform campaign strategies.
- Design and implement lead generation campaigns focused on improving lead quality and conversion rates.
- Monitor campaign performance metrics including budget utilization, cost per lead (CPL), click-through rate (CTR), and conversions.
- Analyze advertising data and prepare detailed performance reports to guide decision-making.
- Collaborate closely with graphic design and video editing teams to produce compelling ad creatives.
- Test various ad copies, creatives, audience segments, and campaign strategies to optimize results.
- Identify opportunities to enhance campaign performance and maximize return on ad spend (ROAS).

Required Qualifications

- Hands-on experience with Meta Ads Manager and managing Facebook and Instagram advertising campaigns.
- Strong understanding of lead generation techniques, retargeting strategies, audience segmentation, and campaign optimization.
- Excellent content planning, copywriting, and marketing strategy skills.
- Ability to analyze campaign data effectively and make data-driven decisions.
- Creative mindset with strong problem-solving abilities and keen attention to detail.
- Prior experience managing advertising campaigns is highly preferred.
- Familiarity with Meta Pixel, Conversions API, and tracking tools is an advantage.

Preferred Qualifications and Benefits

- A professional working environment that fosters growth and learning.
- Opportunity to work on live advertising campaigns, gaining practical experience in digital marketing.
- Clear pathways for career advancement within the organization.

This position offers a monthly salary ranging from Rs20,000 to Rs35,000. Candidates must be available to work on-site at our DHA Phase 2 Karachi office during the specified hours. If you are passionate about developing impactful Meta Ads campaigns and creative content strategies, we encourage you to apply and become part of our dynamic team.