Our client, My Digital People, is seeking a motivated Meta Ads Intern to join their marketing team in Gulberg 3, Lahore. This full-time, onsite internship offers an excellent opportunity for fresh graduates or individuals with up to one year of experience to gain hands-on experience in managing Facebook and Instagram advertising campaigns. The working hours are from 12:30 PM to 9:30 PM. This role is ideal for someone eager to develop practical skills in digital marketing, particularly in paid social media advertising, while contributing to campaigns targeting the UK and US markets.
Key Responsibilities
- Assist in the creation and management of Meta Ads campaigns across Facebook and Instagram platforms.
- Support advertising efforts focused on the UK and US markets by monitoring campaign performance.
- Track and analyze key metrics such as CTR (Click-Through Rate), CPC (Cost Per Click), CPM (Cost Per Mille), CPA (Cost Per Acquisition), and ROAS (Return on Ad Spend).
- Prepare basic performance reports to help the team evaluate campaign effectiveness.
- Conduct audience research, including targeting and retargeting strategies.
- Participate in creative testing involving ad copy, images, videos, and various hooks to optimize engagement.
- Learn and assist with the implementation of Meta Pixel and Conversions API (CAPI) for better tracking and attribution.
- Perform basic competitor and market research to identify trends and opportunities.
- Collaborate with the marketing team to identify areas for campaign improvement and optimization.
Required Qualifications
- Basic understanding of Facebook Ads and Meta Ads platforms.
- Strong interest in digital marketing and paid advertising.
- Good analytical skills with the ability to interpret campaign data and metrics.
- Problem-solving mindset and eagerness to learn through hands-on experience.
- Effective communication skills and ability to work well within a team environment.
- Fresh graduates or candidates with relevant coursework or certifications in digital marketing are encouraged to apply.
Preferred Qualifications and Benefits
- Practical experience working on real Meta advertising campaigns with direct mentorship.
- Hands-on training focused on campaign optimization and performance marketing techniques.
- Opportunity to develop a strong foundation in managing paid social media advertising for international markets.
- Potential for transition into a full-time role based on internship performance and contribution.
This internship is a valuable stepping stone for anyone looking to build a career in digital marketing, offering exposure to live campaigns and the chance to work alongside experienced professionals in a dynamic environment.
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