Meta Ads Specalist

Global Step is seeking a skilled Meta Ads Specialist to join our team on a part-time, hybrid basis in Karachi. We are dedicated to helping students across Pakistan pursue international education opportunities in countries such as Germany, Italy, Sweden, and the USA. As we expand our student recruitment efforts, we require an expert who can elevate our Meta advertising campaigns and drive measurable results.

Key Responsibilities:
- Plan, create, and manage paid campaigns on Facebook and Instagram.
- Develop targeted audience strategies focused specifically on students based in Karachi.
- Set up and optimize Click-to-WhatsApp and Instagram Direct Message campaigns to maximize engagement.
- Monitor campaign performance daily, adjusting bids, budgets, and creatives to improve outcomes.
- Collaborate closely with marketing and design teams to develop compelling ad creatives and copy.
- Prepare detailed weekly and monthly performance reports to track progress and inform strategy.
- Stay informed about the latest Meta advertising policies and algorithm updates to ensure compliance and effectiveness.

Required Qualifications:
- Minimum of 5 years of hands-on experience managing campaigns using Meta Ads Manager.
- Proven success in lead generation campaigns, supported by concrete performance data.
- Demonstrated experience running Click-to-WhatsApp campaigns with clear cost-per-result metrics.
- Ability to manage monthly advertising budgets of Rs 300,000 or more efficiently.
- Strong expertise in audience targeting, A/B testing, and conversion tracking methodologies.
- Excellent analytical skills, with a data-driven approach to decision-making.
- Experience working collaboratively with graphic designers and content creators.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience.

Preferred Qualifications and Additional Information:
- Prior experience in education marketing or student recruitment is highly advantageous.
- Candidates should be prepared to review live campaign data during the interview process, as generic responses will not suffice.

This role is based in Karachi and offers a flexible work arrangement combining remote work with onsite presence. If you are passionate about digital advertising and eager to contribute to an impactful mission, we encourage you to apply.