Meta Ads Specalist

Global Step is seeking a skilled Meta Ads Specialist to join our expanding team in Karachi on a part-time, hybrid basis. We support students across Pakistan in pursuing international education opportunities in countries such as Germany, Italy, Sweden, and the USA. As we enhance our student recruitment efforts, we are looking for a results-oriented professional to elevate our Meta Ads campaigns and drive measurable growth.

Key Responsibilities:
- Plan, create, and manage paid advertising campaigns on Facebook and Instagram.
- Develop targeted audience strategies specifically focused on students based in Karachi.
- Set up and optimize Click-to-WhatsApp and Instagram Direct Message campaigns to maximize engagement and lead generation.
- Monitor campaign performance daily, adjusting bids, budgets, and creatives to improve results.
- Collaborate closely with marketing and design teams to develop compelling ad creatives and copy.
- Prepare detailed weekly and monthly reports on campaign performance and insights.
- Stay informed about the latest Meta advertising policies and algorithm updates to ensure compliance and effectiveness.

Required Qualifications:
- Minimum of 5 years of hands-on experience managing Meta Ads campaigns.
- Proven success in lead generation campaigns, with the ability to present concrete performance data.
- Demonstrated experience running Click-to-WhatsApp campaigns with clear cost-per-result metrics.
- Capability to manage monthly advertising budgets of Rs 300,000 or more efficiently.
- Strong expertise in audience targeting, A/B testing, and conversion tracking methodologies.
- Excellent analytical skills, with a data-driven approach to decision-making.
- Experience collaborating with graphic designers and content teams to produce high-quality ads.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience.

Preferred Qualifications and Additional Information:
- Prior experience in education marketing or student recruitment is highly desirable.
- Candidates should be prepared to review and analyze live campaign data during the interview process; generic responses will not be sufficient.

This role is based in Karachi and offers a part-time hybrid work arrangement, combining remote work with onsite presence. If you are passionate about digital advertising and want to contribute to helping students achieve their international education goals, we encourage you to apply.

Please submit your CV along with detailed Meta Ads campaign results for consideration.