Meta Ads Specialist

Ads Initiatorz is a dynamic advertising partner specializing in growth for Pets, Kids, Home, and Kitchen brands. Since its founding in 2021, the company has helped five-figure ecommerce sellers scale to six- and seven-figure revenues through comprehensive performance marketing services. These services include Amazon PPC and Ads, TikTok Shop Ads, Google Ads, Shopify Ads, and full store creation and management. Utilizing a personalized Spine Method, Ads Initiatorz develops tailored action plans, inventory strategies, and budget frameworks to ensure sustainable growth. With over six years of Amazon Advertising and FBA experience, the team has successfully completed more than 1100 projects and launched 73 profitable private label brands, consistently delivering data-driven results for ecommerce businesses.

We are seeking a Meta Ads Specialist to manage Facebook and Instagram lead generation campaigns and handle incoming leads. This role involves running campaigns, responding promptly to inquiries, and booking qualified clients for consultations with our sales team. The ideal candidate will be skilled in managing Meta ad accounts and possess strong communication abilities to engage potential clients effectively.

Key Responsibilities

- Plan, launch, and manage Meta ad campaigns focused on lead generation for the agency.
- Set up and maintain lead forms, landing pages, and conversion tracking using Meta Pixel and Conversions API.
- Build and optimize audiences, including interest-based, lookalike, and retargeting segments.
- Test various creative assets such as images, videos, and ad copy, collaborating with designers and writers as needed.
- Manage advertising budgets to achieve targets for cost per lead (CPL) and lead quality.
- Monitor campaign performance daily and implement optimization strategies.
- Ensure compliance with Meta’s advertising policies to maintain account health.
- Respond promptly and professionally to inquiries from ads, messages, and forms.
- Provide clear and honest information about services to potential clients.
- Qualify leads by asking relevant questions to assess fit for the agency’s offerings.
- Schedule qualified leads for calls or meetings with the sales team.
- Maintain accurate lead records and follow up with unresponsive prospects.
- Provide feedback on lead quality to help refine campaign targeting.
- Prepare clear weekly and monthly reports detailing leads, booked calls, costs, and overall results.

Required Qualifications

- Minimum of 2 years’ experience managing Meta ads for lead generation, preferably within service-based or B2B industries.
- Proficient in Meta Ads Manager, Meta Business Suite, and Meta Lead Ads platforms.
- Strong understanding of key performance metrics such as CPL, CTR, CPM, conversion rate, and lead-to-booking rate.
- Excellent written and spoken English with a polite, confident communication style.
- Experience handling client inquiries and booking appointments or calls.
- Highly organized with the ability to follow up consistently and meet performance targets.

This role offers the opportunity to join a fast-growing agency with a proven track record in ecommerce advertising. The successful candidate will play a critical role in driving lead generation and client engagement, contributing directly to the company’s continued growth and success.