Meta Ads Specialist

The BranPac, a full-service digital marketing agency, is seeking an experienced Performance Marketing Specialist with deep expertise in Meta Ads. The ideal candidate will have a proven track record of driving online sales specifically for fast fashion and clothing brands. This role requires strong skills in campaign strategy, budget management, creative testing, and scaling profitable e-commerce campaigns across Facebook and Instagram platforms. The specialist will work closely with creative and e-commerce teams to maximize campaign performance and revenue growth.

Key Responsibilities

- Plan, execute, and continuously optimize Meta Ads campaigns focused on increasing online sales, revenue, and overall profitability.
- Manage campaign budgets, bidding strategies, audience targeting, prospecting, and retargeting efforts to maximize return on ad spend.
- Develop and test a variety of ad creatives, including reels, videos, carousels, product ads, and promotional campaigns tailored to fast fashion audiences.
- Monitor and optimize campaigns using key performance indicators such as ROAS, CPA, CTR, CPC, CPM, conversion rate, and average order value (AOV).
- Analyze product-level performance data and customer behavior to identify growth opportunities and refine targeting strategies.
- Strategically plan campaigns around new collections, seasonal launches, discounts, and sale events relevant to fast fashion brands.
- Oversee tracking and attribution through tools like Meta Pixel, Conversions API, and Google Analytics 4 (GA4) to ensure accurate measurement of campaign impact.
- Collaborate with creative and e-commerce teams to enhance ad content and improve sales outcomes.
- Prepare detailed performance reports and provide actionable insights and recommendations to optimize future campaigns.

Required Qualifications

- Approximately 4 years of hands-on experience in performance marketing, with a primary focus on Meta Ads.
- Proven experience managing paid campaigns for fast fashion, clothing, apparel, or fashion e-commerce brands.
- Strong understanding of conversion-driven advertising and strategies for e-commerce sales growth.
- Proficiency in Meta Ads Manager, including campaign scaling, retargeting, audience segmentation, and A/B testing methodologies.
- In-depth knowledge of key metrics such as ROAS, CPA, CAC, CTR, CPC, CPM, conversion rate, and AOV.
- Familiarity with tracking and attribution tools including Meta Pixel, Conversions API, GA4, and e-commerce platforms like Shopify.
- Excellent analytical, problem-solving, and reporting skills to interpret campaign data and make data-driven decisions.
- Ability to manage multiple campaigns simultaneously and deliver high-quality results in a fast-paced agency environment.

This role offers the opportunity to work within a dynamic agency setting, focusing on innovative digital marketing strategies for leading fast fashion brands. Candidates with a passion for data-driven performance marketing and a strong understanding of the fashion e-commerce landscape will find this position rewarding and challenging.