Meta Ads Specialist

We are seeking a results-oriented Meta Ads Specialist / Social Media Manager to join our dynamic team at a growing study abroad consultancy. The ideal candidate will have hands-on experience managing paid advertising campaigns on Facebook and Instagram, developing digital marketing strategies, and generating qualified leads to attract students interested in studying abroad. This role involves optimizing ad performance, managing social media platforms, and collaborating with internal teams to enhance brand presence and improve student conversion rates. A strong background in education consultancy or international student recruitment is highly preferred.

Key Responsibilities

- Meta Ads Management: Plan, launch, manage, and optimize paid advertising campaigns on Facebook and Instagram aimed at generating qualified student leads.
- Lead Generation: Develop and implement strategies targeting students interested in international education, university admissions, scholarships, and study visa guidance.
- Campaign Optimization: Monitor key metrics such as cost per lead, conversion rates, audience engagement, and return on advertising spend (ROAS) to maximize campaign effectiveness.
- Social Media Management: Oversee and grow the company’s presence across Facebook, Instagram, TikTok, and other relevant platforms.
- Content Planning: Create monthly content calendars and coordinate engaging posts, reels, stories, promotional campaigns, and educational content.
- Audience Targeting: Conduct research to build custom and lookalike audiences, perform A/B testing, and refine targeting to improve campaign results.
- Creative Strategy: Collaborate with graphic designers, video editors, and content creators to develop compelling advertising creatives and marketing materials.
- Lead Tracking and Reporting: Track incoming leads, analyze campaign data, prepare detailed performance reports, and recommend strategies for continuous improvement.
- Market Research: Analyze competitors, industry trends, student interests, and admission cycles to identify new marketing opportunities.
- Collaboration: Work closely with sales and admission counseling teams to enhance lead quality, follow-up processes, and student conversion rates.

Required Qualifications

- Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Mass Communication, or a related field.
- Proven professional experience in managing Meta Ads and social media marketing campaigns.
- Experience in study abroad consultancy, education consultancy, international student recruitment, or lead-generation campaigns is strongly preferred.

Preferred Qualifications and Benefits

- Experience generating leads specifically for study abroad admissions and education consultancy services.
- Knowledge of student recruitment markets and popular international education destinations.
- Familiarity with Meta Pixel, Conversions API, Google Analytics, and lead tracking tools.
- Understanding of landing page optimization, remarketing strategies, and conversion funnels.
- Experience using Canva or working closely with creative teams to produce advertising content.
- A portfolio or documented results from previous advertising campaigns will be considered an advantage.

What We Offer

- Competitive salary ranging from PKR 70,000 to 100,000 per month, commensurate with experience and skills.
- The opportunity to work in the expanding international education and study abroad sector.
- A professional work environment that fosters creativity, accountability, and performance excellence.
- The chance to develop and implement digital marketing strategies with measurable business impact.
- Career growth opportunities based on performance and contribution.

Work Location: This is an in-person position.

If you are passionate about digital marketing within the education consultancy sector and have a proven track record in Meta Ads and social media management, we encourage you to apply with your updated CV and relevant portfolio or campaign performance results.