Meta Ads Specialist

NCBA&E – Front Lane Campus (FLC) in Lahore is seeking a dedicated and results-oriented Digital Marketing & Paid Ads Specialist to join the team on a full-time, on-site basis. The ideal candidate will play a crucial role in enhancing the university’s digital presence, driving student lead generation, and boosting admissions through strategic online advertising campaigns. This position requires a proactive individual with hands-on experience in managing paid social media campaigns and a strong understanding of digital marketing tools and analytics.

Key Responsibilities:
- Plan, launch, and manage Meta campaigns aimed at promoting university programs and increasing admissions.
- Create and oversee Facebook and Instagram advertising campaigns to maximize reach and engagement.
- Develop comprehensive digital marketing strategies focused on student recruitment and admissions growth.
- Conduct thorough keyword research, audience targeting, and competitor analysis to optimize campaign effectiveness.
- Design and implement lead-generation and retargeting campaigns to capture and nurture prospective students.
- Continuously optimize advertising campaigns to improve lead quality and reduce cost per lead (CPL).
- Monitor campaign performance metrics including advertising budgets, cost per click (CPC), click-through rate (CTR), CPL, cost per acquisition (CPA), and return on ad spend (ROAS).
- Manage conversion tracking using Google Analytics 4 (GA4), Google Tag Manager, and Meta Pixel to ensure accurate data collection.
- Collaborate closely with design and content teams to develop compelling ad creatives and promotional materials.
- Analyze campaign results and prepare regular performance reports for stakeholders.
- Identify and explore new digital marketing opportunities to enhance brand awareness and increase student enrollments.

Required Qualifications:
- 1 to 3 years of practical experience managing Google Ads and Meta Ads campaigns.
- Strong understanding of pay-per-click (PPC), paid social advertising, and lead-generation strategies.
- Hands-on experience with Google Analytics 4, Google Tag Manager, and Meta Pixel for tracking and analytics.
- Proven ability to conduct audience targeting, keyword research, and campaign optimization effectively.
- Ability to analyze campaign data and make informed, data-driven decisions to improve performance.
- Excellent communication, analytical, and problem-solving skills.
- Google Ads or Meta certifications will be considered an advantage.

Preferred Qualifications and Benefits:
- Experience running digital marketing campaigns for educational institutions or service-based businesses is highly preferred.
- Competitive monthly salary ranging from Rs. 80,000 to Rs. 95,000.
- Opportunity to work in a dynamic educational environment with a focus on growth and innovation.
- Full-time, on-site position based at the Lahore campus, offering hands-on experience and collaboration with cross-functional teams.

This role is ideal for a motivated digital marketing professional looking to make a significant impact in the education sector by driving student engagement and enrollment through targeted paid advertising efforts.