Meta Ads Specialist - my digital people

Our client, My Digital People, is seeking a skilled Meta Ads Specialist based in Lahore to manage and optimize Facebook and Instagram advertising campaigns primarily targeting the UK and US markets. The ideal candidate will have a strong track record in driving sales and conversion campaigns, with expertise in campaign optimization, conversion tracking, and creative testing. Familiarity with Meta’s AI-driven advertising ecosystem, including Andromeda, and experience using AI-powered advertising tools and automation will be highly valued. This role requires a results-oriented professional who can independently manage campaigns, analyze performance data, and collaborate closely with creative teams to deliver impactful ad strategies.

Key Responsibilities
- Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram platforms.
- Focus on campaigns targeting UK and US audiences to maximize reach and engagement.
- Develop and refine sales and conversion campaigns aimed at improving revenue, purchases, cost per acquisition (CPA), and return on ad spend (ROAS).
- Conduct comprehensive testing at the audience, creative, placement, and campaign levels to identify the most effective strategies.
- Monitor and optimize key performance indicators such as ROAS, CPA, customer acquisition cost (CAC), click-through rate (CTR), cost per click (CPC), cost per mille (CPM), conversion rate, and overall revenue.
- Create and implement strategies for scaling campaigns while maintaining profitability and efficiency.
- Analyze campaign data to identify trends, opportunities, and areas for improvement.
- Collaborate with creative teams to develop compelling ad concepts, including hooks, angles, user-generated content (UGC), and creative variations.
- Align campaign strategies with Meta’s evolving AI-driven delivery system and the Andromeda advertising ecosystem.
- Ensure accurate setup and monitoring of Meta Pixel, Conversions API (CAPI), and conversion events to track campaign effectiveness.
- Troubleshoot any discrepancies in conversion tracking between Meta Ads and website or backend data.
- Monitor attribution models and funnel performance from ad click through to final purchase.
- Prepare detailed campaign performance reports along with actionable recommendations for continuous improvement.
- Stay informed about the latest updates and best practices related to the Meta Ads platform, AI developments, and new campaign features.

Required Qualifications
- Minimum of 4 years of hands-on experience managing Meta Ads campaigns, ideally at a mid-level position.
- Proven expertise in running advertising campaigns targeting UK and US markets.
- Demonstrated success managing sales and conversion-focused campaigns.
- Strong knowledge of Meta Pixel, Conversions API, Events Manager, and conversion tracking methodologies.
- Practical understanding of Meta’s Andromeda and AI-driven ad delivery systems.
- Experience with e-commerce and/or lead generation campaigns is preferred.
- Solid skills in campaign optimization, scaling, creative testing, and funnel analysis.
- Ability to analyze campaign data and make informed decisions based on performance metrics.
- Experience managing advertising budgets and meeting performance targets.
- Excellent communication and reporting skills.
- Ability to independently manage campaigns and take full ownership of results.

Preferred Qualifications and Benefits
- Experience with AI-powered advertising tools and automation will be considered a strong advantage.
- Opportunity to work in a dynamic, in-person environment based in Lahore.

This position offers the chance to work with a forward-thinking digital marketing team focused on leveraging cutting-edge AI technologies within Meta’s advertising ecosystem to drive measurable business growth.