Meta & Google Ads Expert

We are looking for a talented Meta & Google Ads Expert / Media Buyer to manage and scale paid advertising campaigns focused on generating qualified leads, booking appointments, and acquiring profitable customers. The ideal candidate will have practical experience in planning, launching, and optimizing campaigns on both Meta Ads and Google Ads platforms, particularly for service-based and high-ticket offers. This role demands a strategic approach to testing various audiences, creatives, messaging, and offers while closely monitoring the entire customer journey from initial ad engagement through to conversion.

Key Responsibilities
- Plan, launch, and optimize campaigns on Meta Ads and Google Ads to drive lead generation and customer acquisition.
- Manage lead generation efforts tailored specifically for service-based and high-ticket products or services.
- Conduct systematic testing of different audiences, creatives, messaging, and offers to determine the most effective strategies.
- Monitor the full marketing funnel, tracking performance from ad impressions to leads, appointments, and final customers.
- Optimize campaigns based on key performance indicators such as Cost Per Lead (CPL), Cost Per Acquisition (CPA), Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and overall revenue.
- Set up and maintain essential tracking tools including Meta Pixel, Google Tag Manager (GTM), Google Analytics, and conversion tracking systems.
- Analyze campaign data regularly and provide actionable insights for scaling, pausing, or testing new approaches.

Required Qualifications
- At least 6 months of hands-on experience managing paid media campaigns.
- Strong proficiency with Meta Ads Manager and Google Ads platforms.
- Proven success in generating leads for service-based or high-ticket businesses.
- Solid understanding of marketing funnels, tracking mechanisms, attribution models, and performance marketing principles.
- Experience with GTM, analytics tools, pixels, and conversion tracking setup.
- Excellent analytical, reporting, and problem-solving skills to interpret data and optimize campaign results.

Preferred Qualifications and Benefits
- Competitive salary with allowances, ranging from Rs30,000 to Rs55,000 per month.
- Opportunities for career advancement within a dynamic and growing e-commerce team.
- This is an in-person role based in DHA Phase 5, Karachi.
- Female candidates are encouraged to apply, supporting an inclusive workplace culture.
- Preference will be given to candidates who can demonstrate proven campaign results or provide case studies.
- Interested applicants should apply through job portals with an updated resume.

This position offers a valuable opportunity to contribute to a fast-growing team by applying your expertise in paid advertising to deliver measurable business outcomes. If you are passionate about digital marketing and performance optimization, this role provides an excellent platform to showcase your skills and grow your career.