Meta & Google Ads Expert

GrowXGenZ is looking for a talented Paid Ads Specialist to join our team full-time. This role requires a hands-on expert with strong experience managing and optimizing campaigns on both Meta Ads (Facebook and Instagram) and Google Ads platforms. The ideal candidate will take full ownership of ad campaigns, from strategy development to execution, focusing on delivering measurable results and driving growth through data-driven decisions. This position operates on a night shift schedule and requires onsite attendance at our office.

Key Responsibilities
- Develop and implement comprehensive campaign strategies across Meta Ads and Google Ads, including Search, Display, Shopping, and Performance Max campaigns.
- Conduct detailed audience research and apply precise targeting techniques to maximize campaign effectiveness.
- Create compelling ad copy and conduct creative testing, including A/B testing, to continually optimize ad performance.
- Manage campaign budgets efficiently, ensuring optimal allocation and control of spend.
- Set up and maintain conversion tracking using tools such as Meta Pixel, Google Tag Manager, and Google Analytics 4 (GA4) to accurately monitor campaign results.
- Analyze campaign data and prepare detailed reports to measure return on ad spend (ROAS) and other key performance indicators (KPIs).
- Take full ownership of campaigns from planning through execution and ongoing optimization, ensuring alignment with business goals.

Required Qualifications
- Proven experience managing Meta Ads campaigns on Facebook and Instagram with a strong record of success.
- Demonstrated expertise in Google Ads, covering Search, Display, Shopping, and Performance Max campaigns.
- Proficiency in audience research, targeting strategies, and ad copywriting.
- Experience conducting A/B testing and creative optimization to enhance campaign outcomes.
- Solid understanding of conversion tracking technologies, including Meta Pixel, Google Tag Manager, and GA4.
- Strong analytical skills to interpret data and generate actionable insights for campaign improvement.
- Excellent organizational skills with the ability to manage multiple campaigns simultaneously.
- Willingness to work onsite during night shifts.

Preferred Qualifications and Benefits
- A passion for digital marketing and a results-driven approach will help candidates excel in this role.
- Competitive monthly salary ranging from Rs40,000 to Rs80,000, commensurate with experience and performance.
- Opportunity to work in a dynamic, growth-oriented environment alongside a dedicated team.
- This is an in-person position, requiring attendance at the company’s physical office.

If you are an experienced Paid Ads Specialist eager to take full ownership of digital advertising campaigns and contribute to the growth of GrowXGenZ, we encourage you to apply.