Meta Pixel & Tracking Specialist (Project-Based / On-Site in Karachi)

We are seeking an experienced Facebook Pixel and Event Tracking Specialist for a short-term, project-based assignment. The primary focus of this role is to audit and streamline the tracking setup across two websites, ensuring accurate data collection and flawless event firing. This is an on-site position requiring direct collaboration at Ali Art Studio located in Saba Commercial, DHA, Karachi.

Key Responsibilities:
- Audit & Clean Up: Conduct a thorough review of the existing Facebook Pixels and event codes on both websites, identifying and removing any outdated or conflicting pixels and event scripts.
- Fresh Installation: Implement a new, single Meta Pixel correctly across both sites to replace the previous setup.
- Event Configuration: Accurately configure and map all relevant standard and custom events such as Page Views, Leads, Add to Cart, and Purchases, ensuring no duplication occurs.
- Testing & Quality Assurance: Perform comprehensive testing to confirm that all events are tracked precisely within Meta Events Manager. Troubleshoot and resolve any immediate diagnostic errors or tracking issues.

Required Qualifications:
- Demonstrated hands-on experience with Meta Events Manager and Facebook Pixel integration.
- Proficiency in Google Tag Manager (GTM) for managing and deploying tracking tags.
- Strong troubleshooting skills to identify and fix pixel misfires and deduplication problems.
- Availability to work on-site at the Ali Art Studio in Saba Commercial, Karachi, for the duration of the project.

Job Details:
- Type: Freelance / Project-Based (one-time engagement)
- Location: On-site at Ali Art Studio, Saba Commercial, Karachi
- Compensation: Project-based payment; rates to be discussed during the hiring process

This opportunity is ideal for a tracking expert who can efficiently clean up and optimize Facebook Pixel implementation to ensure accurate data reporting. The role demands close collaboration and physical presence at the studio to complete the setup successfully.