Marketing Manager

Midea Green Leaves is seeking a dynamic and proactive Marketing Manager with over five years of professional experience in integrated marketing initiatives. This role demands a strategic thinker who can seamlessly execute Above The Line (ATL), Below The Line (BTL), brand, product, retail, trade, and digital marketing campaigns to drive business growth. The successful candidate will focus on driving marketing excellence, coordinating with various stakeholders, and ensuring alignment with company goals. Although this position does not involve direct team management, it requires strong communication, coordination, and execution skills to manage multiple projects effectively within tight deadlines and liaise with internal departments and external agencies. The Marketing Manager will be responsible for handling extensive marketing activities including the execution of mass-media campaigns and retail promotional events, managing marketing budgets, monitoring campaign performance, and analyzing market trends to stay competitive. The role primarily serves the home appliances and consumer electronics sectors, emphasizing product launches, retail visibility, and both ATL and BTL campaign management. The candidate must be energetic, detail-oriented, and exhibit a results-driven approach to meet the dynamic demands of Midea Green Leaves within a fast-paced consumer industry.
Responsibilities

Plan and execute comprehensive ATL marketing campaigns across TV, radio, out-of-home media, print, and other mass communication channels to enhance brand visibility and customer engagement.
Develop and implement BTL initiatives including retail activations, exhibitions, roadshows, dealer events, and promotional activities to stimulate product demand and strengthen market presence.
Design and roll out brand and product-specific marketing campaigns in alignment with company objectives and market trends to maximize revenue and brand loyalty.
Support the successful launch and seasonal promotion of home appliances such as air conditioners, ensuring market readiness and consumer appeal.
Oversee retail marketing functions including visibility strategies, point-of-sale material management, merchandising, and dealer promotion activities to boost sales and maintain retail partnerships.
Coordinate marketing initiatives with dealers, distributors, and retail partners, ensuring smooth execution and alignment with overall brand strategy.
Manage digital marketing campaigns and social media activities by collaborating with internal teams and external agencies to expand digital footprint and improve customer interaction.
Serve as liaison with advertising, creative, media, and activation agencies to deliver effective marketing solutions and maintain brand consistency across all channels.
Administer marketing budgets prudently, monitor campaign expenditures, and ensure optimal allocation of resources to maximize campaign effectiveness.
Track and analyze key performance indicators such as campaign reach, engagement metrics, lead generation, retail footfall, and return on investment to optimize marketing strategies.
Conduct frequent market visits and competitor activity monitoring to gather insights, benchmark performance, and adapt marketing tactics promptly.
Analyze consumer behavior patterns, competitor campaigns, pricing strategies, and product positioning to inform marketing decisions and maintain competitive advantage.
Support employer branding initiatives by coordinating with human resources to enhance company image and attract top talent.
Prepare detailed reports on campaign performances and marketing management metrics for senior leadership review and strategy refinement.