We are seeking a dedicated and experienced Marketing Manager to join our team at Minhaj Welfare Foundation's UK-based office. This in-house position, based in Lahore, Pakistan, offers a unique opportunity to contribute strategically by overseeing and executing marketing campaigns, donor engagement, and brand management efforts within the organization's mission-driven initiatives.

Key Responsibilities:

Strategic Planning: Develop and implement comprehensive marketing strategies that align with the organization's objectives to enhance awareness, engagement, and support for our humanitarian initiatives.

Campaign Management: Lead the end-to-end execution of marketing campaigns, coordinating with cross-functional teams to ensure seamless delivery across digital and traditional channels.

Content Creation: Collaborate with creative teams to produce compelling content, including visual materials, videos, and written assets, that effectively communicate the foundation's mission and impact.

Donor Engagement: Cultivate and nurture relationships with donors, sponsors, and partners through personalized communication strategies, gratitude initiatives, and tailored updates.

Brand Oversight: Uphold and elevate the foundation's brand identity by ensuring consistent messaging, design standards, and adherence to brand guidelines across all communication platforms.

Digital and Traditional Marketing: Oversee digital marketing efforts, including social media, email campaigns, SEO, and online advertising, as well as traditional marketing activities to maximize the foundation's reach and impact.

Market Insights: Stay informed about industry trends, competitive landscape, and donor preferences to refine marketing strategies and tactics.

Performance Analysis: Monitor and analyze the effectiveness of marketing initiatives using relevant metrics and tools, providing regular reports to inform future strategies.

Collaboration: Collaborate closely with various teams, including program managers, communications, and fundraising teams, to align marketing efforts with the overall organizational goals.

Qualifications and Experience:

  • Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
  • Demonstrated experience (5+ years) in marketing, preferably within the non-profit sector or for international NGOs.
  • Strong grasp of digital marketing techniques, including google, youtube, social media, SEO, influencers, email campaigns, and online advertising.
  • Excellent written and verbal communication skills in English.
  • Proficiency in graphic design tools and content management systems.
  • Analytical mindset with the ability to derive insights from data for campaign optimization.
  • Self-motivated and able to thrive in an in-house team environment.
  • Passion for humanitarian work and a commitment to the organization's values and mission.


Competitive salary based on experience and qualifications.

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
No Preference
Minimum Education:
Degree Title:
Marketing Management
Career Level:
Department Head
Minimum Experience:
5 Years
Apply Before:
May 02, 2024
Posting Date:
Apr 01, 2024

Minhaj Welfare Foundation

N.G.O./Social Services · 51-100 employees - Lahore

Minhaj Welfare Foundation (MWF) is a worldwide humanitarian aid organisation supporting the poor and needy in marginalised communities by securing their basic Human Rights, providing children access to Education, the poor access to Basic Health Care and generating sustainable means of Socio-economic development of communities. For more details visit https://welfare.org.pk/about-us/

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