SEO Specialist

M&M Digiflow is seeking a skilled SEO Specialist with a minimum of two years of experience to optimize website content and improve organic search rankings. The ideal candidate is an expert in Google My Business and Google Ads, focused on enhancing local SEO performance and driving targeted traffic. This role involves conducting in-depth keyword research, implementing on-page and technical SEO strategies, and performing competitor analysis to support business growth. The SEO Specialist works independently without team management responsibilities but collaborates closely with marketing and content teams to achieve measurable results. The SEO Specialist ensures comprehensive utilization of SEO analytics and tools, including Google Keyword Planner, Google Search Console, and local SEO platforms. Managing Google My Business profiles and executing local citation building initiatives are key duties to increase local search visibility. This role demands strong analytical skills to monitor performance metrics and adapt strategies for sustained search engine ranking improvements, contributing directly to M&M Digiflow's digital marketing successes.
Responsibilities

Conduct thorough keyword research to identify opportunities for organic growth and targeted traffic acquisition.
Implement effective on-page SEO optimizations such as meta tags, headers, URL structures, and content enhancements.
Perform technical SEO audits and fixes to improve site speed, crawlability, indexation, and overall website health.
Manage and optimize Google My Business profiles to boost local search presence and engagement.
Create and maintain local citations across relevant directories to strengthen local SEO authority.
Analyze competitor SEO strategies and adjust tactics to maintain a competitive edge.
Utilize Google Analytics, Google Search Console, and SEO analytics tools to track, report, and enhance campaign performance.
Develop and manage Google Ads campaigns aligned with SEO objectives to maximize paid and organic traffic synergy.
Conduct local keyword research using specialized tools to support targeted marketing efforts.
Collaborate with content and web development teams to ensure SEO best practices integrate into landing pages and digital content.
Stay updated on SEO trends, search algorithm changes, and new tools to continuously improve M&M Digiflow's search rankings.
Monitor online reviews and feedback on Google My Business and engage as necessary to improve local reputation.