Posted Jun 08, 2026 100 views
MMBA Chartered Certified Accountants is seeking a skilled Marketing Operations Manager with at least five years of experience to lead a team of two in enhancing and optimizing marketing processes and systems. This role focuses on integrating advanced technology, such as artificial intelligence, to improve marketing performance and operational efficiency. The ideal candidate will drive marketing automation, data analytics, and customer relationship management efforts while ensuring accurate performance metrics tracking and budget management. This position requires a proactive leader capable of cross-functional collaboration and workflow optimization to maximize the effectiveness of marketing strategies and resource utilization within the company.
The Marketing Operations Manager is responsible for leveraging AI tools to analyze campaign performance, identify funnel bottlenecks, and recommend actionable next steps. They will apply AI-assisted segmentation and lead scoring techniques after establishing reliable CRM data quality and generate insightful monthly dashboard commentaries for review by the Head of Marketing. Effective budget forecasting and management of marketing resources are critical to this role, which demands strong expertise in marketing resource management software and marketing budget forecasting.
Responsibilities
- Lead and manage a marketing operations team of two professionals, fostering collaboration and growth.
- Develop and maintain marketing automation systems to streamline campaign execution and improve efficiency.
- Utilize data analytics to monitor, analyze, and report on marketing performance and key performance metrics.
- Implement customer relationship management strategies to optimize lead nurturing, segmentation, and scoring.
- Leverage AI technology to summarize marketing performance,. detect funnel bottlenecks, and recommend strategic next steps.
- Apply AI-assisted segmentation and lead scoring methodologies once CRM data quality is confirmed.
- Generate detailed monthly dashboard commentary using AI, ensuring the final insights are reviewed with the Head of Marketing.
- Manage and forecast the marketing budget to align resources effectively with business goals and maximize ROI.
- Optimize marketing workflows to improve collaboration between marketing teams and other departments.
- Ensure proper usage and maintenance of marketing resource management software to facilitate project tracking and resource allocation.
Skills
MMBA Chartered Certified Accountants
MMBA Accountants is a firm of Chartered Certified Accountants offering complete accountancy solutions to a wide range of businesses and individuals.
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