Mobile App Growth Manager

Ninesol Technologies, a leading mobile app studio with over 50 million downloads worldwide, is seeking a Mobile App Growth Manager to join their on-site team in Rawalpindi/Islamabad, Pakistan. This full-time role focuses on driving user acquisition and optimizing monetization strategies for high-utility, user-centric mobile applications. The ideal candidate will have a strong background in performance marketing, App Store Optimization, and in-app revenue growth, playing a pivotal role in scaling apps across iOS and Android platforms.

Key Responsibilities

Performance Marketing & Paid User Acquisition:
Develop, execute, and scale high-ROI paid user acquisition campaigns across Google App Campaigns (UAC), Meta Ads (Facebook & Instagram), TikTok Ads, Apple Search Ads (ASA), and DSP networks. Manage significant marketing budgets to achieve key performance indicators such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Lifetime Value (LTV). Collaborate closely with graphic designers and video editors to create, test, and iterate on engaging ad creatives, including playable ads, short-form videos, and user-generated content.

Monetization & Subscription Funnel Optimization:
Analyze and optimize freemium-to-paid conversion funnels, paywalls, trial-to-paid conversions, and onboarding flows to maximize recurring revenue. Oversee ad monetization through platforms like Google AdMob, AppLovin MAX, and Unity, alongside in-app purchases, aiming to increase eCPM, ARPU, and ARPDAU. Conduct systematic A/B testing on paywalls, pricing tiers, introductory offers, and billing cycles using tools such as RevenueCat or custom backend solutions.

Analytics & Retention:
Utilize Mobile Measurement Partners (AppsFlyer, Adjust, Branch) and product analytics platforms (Firebase, Mixpanel, Amplitude) to monitor user cohorts, retention rates, and churn. Work collaboratively with Product Managers, UI/UX Designers, and Developers to implement growth-driven product enhancements and ensure accurate analytics tracking.

Required Qualifications

- Minimum of 3 years’ experience in scaling mobile app user acquisition and monetization within a mobile app studio or digital product environment.
- Proven expertise in managing large-scale PPC campaigns on Google App Campaigns (UAC) and Meta Ads.
- Strong technical knowledge of Mobile Measurement Partners (AppsFlyer, Adjust, Singular, Branch) and SKAdNetwork (SKAN) tracking frameworks.
- Data-driven mindset with advanced analytical skills, including proficiency in Excel, SQL, or business intelligence visualization tools for cohort analysis and ROI evaluation.

Preferred Qualifications and Benefits

- Experience in converting free users into recurring paid subscribers, demonstrating subscription model expertise.
- Background managing growth for mobile app portfolios exceeding 1 million users.
- Familiarity with paywall optimization tools such as RevenueCat or Adapty, and knowledge of localization strategies for global markets.

Why Join Ninesol Technologies?
Be part of a dynamic team influencing the growth of apps used by over 50 million users globally. The company offers a competitive salary package aligned with experience, performance bonuses, and opportunities for continuous professional development. Collaborate with skilled product managers, engineers, and digital marketers dedicated to building top-tier consumer mobile applications.

This role is an excellent opportunity for a motivated growth professional eager to make a significant impact in a fast-growing mobile app studio.