Mobile App Marketing & Growth Specialist

We are seeking a motivated Mobile App Growth Specialist with over one year of experience in mobile app marketing, user acquisition, and growth optimization. The ideal candidate will have practical experience managing Google Ads campaigns, a foundational understanding of App Store Optimization (ASO), and strong analytical skills to evaluate campaign performance. This role focuses on driving app installs, enhancing user engagement, and improving retention through data-driven strategies.

Key Responsibilities

- Plan, execute, and continuously optimize Google Ads campaigns tailored for mobile applications.
- Develop and implement strategies aimed at increasing app installs, user acquisition, engagement, and retention.
- Optimize app listings on both Google Play Store and Apple App Store, including managing titles, descriptions, keywords, and visuals.
- Conduct thorough keyword research and competitor analysis to enhance app visibility and discoverability.
- Monitor and analyze key performance indicators such as Cost Per Install (CPI), Cost Per Acquisition (CPA), Return on Investment (ROI), Return on Ad Spend (ROAS), and conversion rates.
- Track app and campaign performance using relevant analytics and reporting tools.
- Support app monetization efforts by identifying opportunities to increase revenue.
- Implement email marketing and user retention campaigns to maintain and grow the user base.
- Conduct A/B testing to refine campaign effectiveness and improve app listing conversion rates.
- Prepare regular growth reports using Microsoft Excel or Google Sheets.
- Collaborate with cross-functional teams to implement and assess growth initiatives.

Required Qualifications

- Minimum of 1 year of experience in Mobile App Growth, App Marketing, or User Acquisition.
- Hands-on experience managing Google Ads campaigns for mobile apps.
- Basic knowledge of App Store Optimization (ASO) and app listing enhancements.
- Familiarity with Google Play Console and Apple App Store Connect platforms.
- Understanding of mobile app monetization, user acquisition, and retention strategies.
- Proficiency in app analytics, performance tracking, and campaign reporting.
- Strong grasp of key metrics including CPI, CPA, ROI, ROAS, and conversion rates.
- Experience working with Microsoft Excel or Google Sheets for data analysis and reporting.
- Excellent analytical, communication, and problem-solving skills.
- Ability to interpret performance data and make informed, data-driven decisions.

Preferred Qualifications

- Proven experience in mobile app growth and user acquisition campaigns.
- Knowledge of A/B testing methodologies and campaign optimization techniques.
- Experience conducting keyword research and competitor analysis.
- Ability to prepare detailed app performance reports and provide actionable growth recommendations.
- Demonstrated success in improving app install rates, user engagement, and retention.

Work Details

This is a full-time, on-site position based in Islamabad, Pakistan (I-11/3). The role requires a minimum of one year of relevant experience. The monthly salary range is Rs50,000 to Rs70,000. The work arrangement is in person, providing an opportunity to collaborate closely with the team and contribute directly to the company’s mobile app growth initiatives.