Mobile Games Marketing Manager

We are seeking a skilled Paid User Acquisition (UA) Specialist to manage and optimize advertising campaigns across multiple platforms including Google, TikTok, AppLovin, Unity, and Mintegral. The ideal candidate will be responsible for driving growth by effectively managing budgets, testing creative assets, and analyzing key performance metrics to maximize return on ad spend (ROAS) and overall campaign success.

Key Responsibilities

- Manage and optimize paid advertising campaigns on platforms such as Google, TikTok, AppLovin, Unity, and Mintegral to drive user acquisition and engagement.
- Take full ownership of campaign budgets by scaling investments that meet or exceed ROAS targets and reducing spend on underperforming campaigns.
- Collaborate closely with the art team to test and refine ad creatives, identifying compelling hooks that resonate with the target audience.
- Monitor critical performance indicators including Cost Per Install (CPI), user retention, and Lifetime Value (LTV) using Mobile Measurement Partners (MMP), and provide actionable insights and recommendations for campaign improvements.

Required Qualifications

- Minimum of 2 years of hands-on experience in paid user acquisition specifically for mobile games or applications.
- Proven expertise managing campaigns on at least two of the following advertising networks: Google, TikTok, AppLovin, Unity, or Mintegral.
- Strong analytical skills with experience making budget allocation decisions based on ROAS, CPI, or LTV targets to optimize campaign performance.

This role offers the opportunity to work in a dynamic environment where data-driven decision-making and creative collaboration are key to driving growth. If you have a passion for mobile marketing and a track record of delivering results through paid acquisition channels, we encourage you to apply.