Posted Sep 05, 2024 296 views
- We are looking for a passionate and results-oriented Digital Marketing Manager to join our team and help us achieve our ambitious growth goals. In this role, you will be responsible for developing and executing data-driven marketing strategies that drive user acquisition, engagement, and retention. You will work cross-functionally with other teams, including product, engineering, and sales, to identify and experiment with new growth opportunities.
- Developing a deep understanding of customer behavior and needs.
- Developing, executing, and managing digital marketing strategies to drive user acquisition, retention, and revenue growth.
- Identifying and analyzing key metrics to evaluate and validate growth initiatives.
- Manage and optimize marketing campaigns to maximize return on investment (ROI).
- Collaborating with cross-functional teams (Marketing, Sales, Product, etc.) to implement growth initiatives.
- Using A/B testing, product user data, and market research to inform growth strategies.
- Creating reports and presenting performance metrics to senior management.
- Stay up-to-date on the latest marketing trends and technologies
- Bachelor s degree in marketing, Business, or a related field. A Master's degree/MBA would be a plus.
- Proven experience in a Digital Marketing role, preferably in a startup or tech company.
- Proficient understanding of SEO/SEM, social media platforms, and digital marketing tools.
- Excellent analytical and problem-solving skills.
- Strong communication and presentation skills.
- Familiar with CRM software and data analysis tools.
- Proactive and can work both independently and collaboratively in a fast-paced, dynamic environment.
Job Details
Mobilink Bank
Mobilink Bank is providing banking services to over 42 million registered users including 16+ million monthly active customers across Pakistan. With a hybrid model that combines traditional microfinance with mobile/digital banking technologies, the bank now operates with over 100 branches and 200,000 branchless banking agents and provides a USSD (GSM) based digital channel offering savings, micro enterprise (MSME) loans, small housing loans, remittances, collection (utility bills and loan installments), mobile wallets, insurance, G2P, B2B & B2P payments; thus, playing a leading role in the promotion of financial inclusion. MMBL is committed to fostering a positive and productive workplace, and our core values reflect this focus. These values include promoting innovation and entrepreneurship, encouraging teamwork and collaboration, and prioritizing a customer-centric approach in all aspects of our business.
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