• The function is responsible for developing & managing Asset products, ensuring competitive pricing & driving products sales performance. The role involves strategic planning, product development, coordination with sales team & other stockholders, marketing initiatives & revenue optimization.
    • Product Development & Management:
    • Develop & enhance Asset products, specifically SME s & housing based on market research & customers insight.
    • Develop geographic based SME product for enhanced acceptability and outreach.
    • Develop effective market development plan for SME segment and clusters.
    • Ensure product offering align with business goals & regulatory requirements.
    • Improve customers experience by introducing innovative feathers and digital banking solutions.
    • Introduce customized product solutions tailored to customers segments.
    • Pricing & Budgeting:
    • Develop competitive pricing strategies for Asset products and to optimize revenue, product profitability and market share.
    • Develop effective product and market plan for SME product.
    • Monitor interest rate trends & recommend adjustments to manage the product costing.
    • Prepare & maintain annual product budgets, forecasting revenue & profit growth.
    • Business Development & stakeholders Coordination:
    • Work closely with the sales force & other stakeholders to provide product trainings, sales strategies and market insights.
    • Monitor product performance in the market and develop key product performance metrics
    • Develop incentive structure to drive sales effectiveness.
    • Liaise with IT, risk management, finance & operation teams to enhance product delivery.
    • Strive for digital solutions & digital transformation initiatives for Asset product offerings.
    • Marketing & Campaign Management:
    • Collaborate with the marketing team in promoting marketing campaigns for Asset products.
    • Leverage digital channels, branch networks & partnerships for products visibility.
    • Conduct competitor benchmarking to refine products marketing strategies.
    • Develop incentive structure to drive sales effectiveness.
    • Compliance & Risk Management:
    • Ensure all asset products comply with regulatory guidelines.
    • Assess risk associated with pricing, customers retention & market fluctuations.
    • Manage risks related to collateral management.
    • Other tasks assigned by Line Manger
    • Minimum Bachelor degree in Business Finance or related field
    • Minimum 5-year experience in product development & management
    • Experience in asset product development is preferable
    • Essential Skills
    • Strong analytical skills
    • Pricing & budgeting skills
    • Proficient in MS Office
    • Excellent leadership & cross-functional coordination capabilities
    • Ready for mobility
    • Ability to work under pressure
  • Job Details

    Total Positions:
    1 Post
    Job Type:
    Job Location:
    Gender:
    No Preference
    Apply Before:
    Jul 12, 2025
    Posting Date:
    Mar 04, 2025

    Mobilink Bank

    Banking/Financial Services · 1001-1500 employees - Islamabad

    Mobilink Bank is providing banking services to over 42 million registered users including 16+ million monthly active customers across Pakistan. With a hybrid model that combines traditional microfinance with mobile/digital banking technologies, the bank now operates with over 100 branches and 200,000 branchless banking agents and provides a USSD (GSM) based digital channel offering savings, micro enterprise (MSME) loans, small housing loans, remittances, collection (utility bills and loan installments), mobile wallets, insurance, G2P, B2B & B2P payments; thus, playing a leading role in the promotion of financial inclusion. MMBL is committed to fostering a positive and productive workplace, and our core values reflect this focus. These values include promoting innovation and entrepreneurship, encouraging teamwork and collaboration, and prioritizing a customer-centric approach in all aspects of our business.

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