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Job Description

Company Introduction 

At Mob Inspire PVT Ltd, we create new experiences in the digital and mobile world. Our belief in the mobile-first system of design and development makes us one of the most beloved companies. We work towards creating a brand new experience with each client, providing each one with customized solutions.    About Job As a Marketing Manager, you will be responsible for managing Internet Marketing strategy along with marketing activities for Mob Inspire ventures and partner products, execute marketing plans to generate B2B leads, extensive experience required in digital advertisements and acquiring leads from U.S and major markets of the world.  You'll conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits are crucial. Track and show retargeting ads to potential visitors till you acquire a lead, bulk emails to unacquired leads to reinitiate customer targeting campaigns.  Hands on experience with marketing and business intelligence tools for better planning, decision making and efficient reporting. This position comes with base salary along with good commission on each acquired lead. 

Responsibilities 

• Ability to think in an innovative and creative way to plan for internet marketing campaigns. 

• Experience in business intelligence tools to have better decision-making power. 

• Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits (of remote teams); identifying trends; determining system improvements; implementing change. 

• Accomplishes marketing and sales objectives by planning, developing, implementing and evaluating advertising and trade promotion programs; developing sales action plans. 

• Identifies marketing opportunities by identifying client requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share. 

• Improves products marketability and profitability by researching, identifying, and capitalizing on market opportunities; coordinating new product development. 

• Manage and coordinate remote SEO staff and take their reports. 

• Analysis of client research, current market conditions and competitor information. 

• Develop and implement marketing plans and projects for new and existing products. 

• Prepare KPI’s and reports for ROI. 

• Manage the productivity of the marketing plans and projects. 

• Monitor, review and report on all marketing activity and results. 

• Determine and manage the marketing budget and compare it with results for reports. 

• Deliver marketing activity within given budget. 

• Report on return on investment and key performance metrics. 

• Collaborate with the sales department. 

• Monitor industry best practices.   

Requirements 

• Understanding of mobile application development process, knowledge of tools and technologies involved in the process from start to end 

• Expert in internet marketing for generating B2B leads of mobile apps or business software 

• Excellent communication skills in English language (Reading, Writing, Listening, Speaking) 

• Google Adwords, Google Analytics 

• PPC 

• Retargeting Ads 

• SEO (Managing In-house Team) 

• SMO  • Writing Original Content 

• PR on big sites like Clutch.co, LinkedIn, Quora etc. 

• Lead Generation 

• Mails and Newsletters 

• Mass Email Marketing 

• Managing Remote Teams 

• Case studies, Blogs 

• Plan and Execute Marketing Campaigns for Company Website and Products and Generate Sales Qualified Leads, Sales Accepted Leads  

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Experience:
5 Years - 7 Years (Must have experience working as digital marketing manager with IT / software companies)
Apply Before:
Sep 08, 2019
Posting Date:
Aug 08, 2019
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MobInspire (PVT) Ltd

Information Technology · 51-100 employees - Islamabad, Rawalpindi

Mob Inspire (Pvt) Ltd is a silicon valley based incorporation and well established technology company in Pakistan serving a global market. With an assortment of trusted clients, the company has thrived to excel in providing its customers with good products and services. Mob Inspire (Pvt) Ltd was ...Read More

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