The ideal candidate should:
Hold a Bachelors/Master's degree from a reputable institution. Have minimum 3+ years of demonstrable experience in marketing. The individual needs to be a highly motivated and creative, with experience and a passion for connecting with customers whilst possessing sound analytical skills.
To promote our Products and services worldwide and within Pakistan
• Develop social media marketing campaigns to promote our products worldwide and perform day-to-day activities including:
o Develop relevant content topics to reach the company’s target customers.
o Monitor, listen and respond to users while cultivating leads and sales.
o Conduct online advocacy and open a stream for cross-promotions.
o Oversee company design across all social media tools i.e. Facebook Timeline cover, profile, thumbnails, ads, landing pages, Twitter profile, Blog, Instagram, Pinterest etc.
o Design, create and manage promotions, social ad campaigns and all published content (images, video and written).
o Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
o Analyze key metrics and tweak strategy as needed.
o Compile reports for management showing results (ROI).
• Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
• Monitor trends in social media tools, applications, channels, design and strategy.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
• Excellent command over social media tools
• Working knowledge of principles of SEO and Google Analytics.
• Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
• Excellent written and language skills
• Experience sourcing and managing content development and publishing.
Attention to Detail, Thoroughness, Organization, Analyzing Information , Accounting, Customer Relationships, sales management, time management, team player.
Should be proficient in MS Office Suite (PowerPoint, Excel, Word), WordPress.