Digital Marketing & Website Executive

Moon Bread is seeking a motivated Digital Marketing & Website Executive with at least two years of experience to enhance the companys online presence and engagement. The ideal candidate is skilled in social media management and website performance analysis, capable of executing digital marketing campaigns and monitoring website metrics to drive traffic and improve user experience. This role requires an individual who can work independently to implement strategies that align with the company's goals and increase brand visibility across digital platforms. The candidate will not manage a team but will collaborate closely with internal departments to meet marketing objectives. In this position, you will take ownership of developing and implementing digital marketing initiatives, managing the companys social media accounts, and analyzing website performance data. Your insights will help optimize marketing strategies and contribute to measurable growth in audience engagement and online conversions. The role offers the opportunity to grow and refine marketing skills in a dynamic environment focused on innovation and digital excellence.
Responsibilities

Develop, implement, and manage social media campaigns to increase brand awareness and customer engagement.
Monitor and analyze website performance metrics, identifying trends and opportunities to improve user experience and site effectiveness.
Optimize content and digital assets to improve search engine rankings and online visibility.
Collaborate with internal teams to ensure a consistent brand message across all digital channels.
Create and schedule regular social media content that aligns with marketing goals and brand identity.
Track and report on the performance of social media platforms and digital marketing campaigns.
Conduct competitive analysis to stay updated with market trends and adjust strategies accordingly.
Coordinate with external vendors or agencies as needed to enhance digital marketing efforts.
Ensure compliance with digital content standards and maintain up-to-date knowledge of digital marketing best practices.
Support ad hoc digital marketing projects as directed by the marketing manager or other senior staff.