We are seeking an experienced Multi-Brand Paid Media Buyer to manage paid acquisition campaigns across a diverse portfolio of growing US brands. These brands range from high-ticket medical and mortgage lead generation to ecommerce and local services. You will be responsible for developing and executing paid media strategies on platforms such as Google and Meta, with opportunities to expand into TikTok and YouTube as needed. While a dedicated team supports creative production, compliance, landing page development, and organic content, you will have full ownership of targeting, budgeting, and bidding decisions. The ideal candidate understands the importance of accurate tracking and data-driven optimization, distinguishing between sustainable winners and short-term luck. This role requires working US Pacific Time hours and offers a monthly salary of $2,750 USD.
Key Responsibilities
- Develop and implement paid media plans for each brand across Google and Meta, adding TikTok and YouTube campaigns where appropriate. Launch, optimize daily, and scale campaigns using clear, written rules for budget adjustments.
- Ensure all conversion tracking and offline conversion imports are correctly set up and verified before increasing ad spend, enabling platforms to optimize for qualified leads and sales.
- Collaborate with the creative team by briefing them on hooks, angles, and test ideas. Provide the founder with weekly, decision-focused performance reports for each brand.
- Submit every ad and landing page for compliance review prior to launch.
- Conduct a thorough audit of all accounts and tracking systems within the first 14 days and deliver a detailed written plan for each brand.
- Track time by project using a time-tracking tool, as work will be divided across multiple brands.
Required Qualifications
- Proven experience launching Google Ads or Meta accounts from scratch and managing campaigns with a combined monthly spend exceeding $10,000.
- Demonstrated ability to run paid campaigns for both ecommerce and lead generation, with the capacity to analyze and explain results in detail.
- Hands-on experience setting up conversion tracking and offline conversion imports using GA4, GTM, Pixel/CAPI, or CRM systems, with verification against actual sales data.
- Experience managing ads in regulated industries such as healthcare, hemp, supplements, or lending, including resolving disapprovals or policy restrictions.
- Ability to manage multiple brand or client accounts simultaneously, applying written rules for scaling, holding, or cutting budgets.
- Daily use of AI tools like Claude or ChatGPT for campaign analysis, reporting, or briefing.
- Strong professional English communication skills.
- A professional home workstation equipped with a webcam, noise-canceling headset, and stable internet connection (minimum 25 Mbps).
Preferred Qualifications and Additional Information
- Experience running high-ticket, long-cycle lead generation campaigns in sectors such as elective surgery, mortgage, or B2B.
- Familiarity with TikTok, YouTube, or Local Service Ads campaigns alongside Google and Meta.
- Ability to create Looker Studio dashboards that provide quick, actionable insights for leadership.
Work Expectations
- Full-time commitment of 40 hours per week, with live overlap during US Pacific business hours (Monday to Friday, 9:00 AM to 6:00 PM PT).
- Success is measured by clean conversion data, ongoing structured testing, and improved cost per lead or customer acquisition on at least two brands within 90 days.
Application Process
Candidates will undergo a multi-step selection process including a 20-minute video application, a 20-minute skill assessment, a 20-minute one-on-one video interview, a compensated practical assessment, and a client interview.
This is a long-term opportunity to lead paid media efforts across multiple US brands, leveraging Google, Meta, and emerging platforms.