Creative Designer

The Creative Designer is Muslim Aid UK's dedicated in-house designer and the visual engine of the Growth Department. Based overseas and reporting to the Product & Campaigns Senior Officer within the Product & Campaigns team, the post-holder turns campaign propositions, programme stories and fundraising asks into highquality, on-brand creative that inspires Muslim communities to give, engage and stay with us for life. 

The role serves the whole of Growth. It designs across the full supporter journey: seasonal and emergency campaigns (Ramadan, Dhul Hijjah and Qurbani, Muharram, Rabi ul Awal, Winter and rapid-response appeals), the signature product portfolio, paid and organic social media, digital advertising, website and email, community and mosque fundraising packs, High Net Worth and corporate materials, TV and live appeal graphics, and brand and communications outputs. It works closely with the Social Media & Content Officer, the overseas Digital Content Creator, the Digital & Influencer Marketing Senior Officer, the Marketing, Communications & PR Officer and the Fundraising, Supporter Relations and Programmes teams, alongside external agencies. 

The post-holder is central to delivering the MAUK Growth Strategy, in particular the Product Goal (compelling, programme-based storytelling and signature products for each priority audience), the Channels Goal (optimised online and offline marketing touch points) and the strategy's call for a refreshed, trusted brand identity that is applied consistently across every audience, channel and market. 

1. Campaign & Appeal Creative
   •  Translate campaign briefs into strong creative concepts and full campaign visual identities. 
   •    Design end-to-end creative suites for every major calendar campaign aligned to each campaign theme and target audience. 
   •    Produce rapid-response emergency appeal creative to agreed turnaround times, ready to launch within hours of an emergency trigger
   •    Adapt each campaign concept into all required formats keeping one consistent look and message.
2.    Signature Products & Programme Storytelling
   •    Create the visual identity and supporting materials for new signature products, aligned to the five priority audiences and five thematic sectors. 
   •    Collaborate with Programmes and the Digital Content Creator to turn field photography, case studies and impact data into compelling, dignified visual stories. 
   •    Design infographics, data visuals and impact graphics that make programme results easy to understand for supporters.
3. Social Media, Digital Advertising & Online Channels
   •    Design daily and always-on social content (static posts, carousels, stories, reels covers, YouTube thumbnails and simple motion graphics) with the Social Media & Content Officer. 
   •    Produce paid media creative for Meta, Google, YouTube, TikTok and other platforms, including multiple variants for A/B testing. 
   •    Design website banners, landing page and donation page graphics, and email templates, optimised for mobile and conversion. 
   •    Supply creative for influencer, affiliate and agency-led activity managed by the Digital & Influencer Marketing Senior Officer.
4.  Fundraising, Supporter & Partnership Materials
   •    Design high quality print and digital Fundraising materials that showcase our fundraising causes and are aligned with our audience requirements. 
   •    Create supporter journey and retention creative for the Supporter Relations and Supporter Engagement teams, including welcome packs, regular giving and thankyou materials. 
   •    Design event collateral for dinners, diaspora events, MPower gatherings, Jumu'h collections and challenge events.

5.  Creative Operations, Quality & Innovation
   •    Manage a live design request and approvals workflow, prioritising work with the Product & Campaigns Senior Officer against the campaign calendar.
   •    Act as a day-to-day guardian of the brand, applying brand guidelines consistently across every Growth output. 
   •    Support the brand refresh identified in the Growth Strategy, and build and maintain the brand toolkit, templates and asset library. 
   •    Design communications outputs with the Marketing, Communications & PR team, including impact reports, contributions to the Annual Report, press and statement graphics, and advocacy visuals. 
   •    Produce TV and live appeal graphics (lower thirds, donation straps, bank details and QR screens, presenter slides) for channel partners.
   •    Maintain an organised, searchable digital asset library of designs, templates, photography and brand files. 
   •    Brief, review and quality-check creative from agencies and freelancers to ensure brand and quality standards. 
   •    Use AI and best-in-class design tools to speed up production, resizing and versioning, in line with Strategy Objective 4.4.

   Key Performance Indicators (KPIs) 
   KPIs are drawn from the Growth Strategy 2026-2030 Assurance Architecture and will be agreed with the Product & Campaigns Senior Officer during induction. Baselines will be set from the most recent completed campaign cycle.

• Area	KPI	Target / Frequency
  Campaign   delivery	% of campaign creative suites delivered on time against the campaign critical path	100% of major campaigns; reviewed per campaign
  Emergency response	Emergency appeal creative pack turnaround from brief	Within 4 working hours; per emergency
  Signature products	New signature products launched with a complete visual identity and asset set	Two per year (Strategy 2.1)
  Storytelling	Visual storytelling assets produced per product; engagement rate across digital platforms	10 assets per product; 15%+ engagement  (Strategy 2.2)
  Social & paid	Engagement rate on designed social content; creative variants tested per paid campaign	15% engagement increase within 12 months (Strategy 3.1); minimum two variants
  Conversion	Website conversion rate and tailored email clickthrough rate supported by optimised creative	2% website conversion by end 2026;  2.5% email CTR (Strategy 3.1, 3.2)
  Quality & brand	% of outputs passing brand and quality review first time; amendment rounds per request	90%+ first-time approval; average two rounds or fewer
  Productivity	Design requests completed within agreed turnaround times	90%+ monthly
  Innovation	Design processes enhanced or automated using AI and new tools	Minimum two per year (Strategy 4.4)
  Stakeholder satisfaction	Internal satisfaction score from Growth teams using the design service	75%+ via bi-annual survey

  Personal Specifications

  Qualification: Degree or diploma in Graphic Design, Visual Communication or a related field, or equivalent professional experience. Additional training in motion graphics, UI/UX or digital marketing design

  Experience: Minimum three years' professional graphic design experience in an agency, in-house brand, charity or NGO setting

  Salary: Market-competitive salary package

  We are committed to safeguarding and protecting children and vulnerable adults. All posts are subject to the relevant level of background check. We are an equal opportunity employer.