National Sales Manager

Interlink Communication (Pvt) Limited

Peshawar , Pakistan

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A well-established mobile phone accessories manufacturing and distribution company based in Pakistan is seeking an experienced and results-driven National Sales Manager to lead its nationwide sales operations. This role is based in Peshawar and requires frequent travel across the country. The successful candidate will be responsible for driving sustainable business growth by developing and executing effective sales strategies, managing a diverse sales team, and expanding the distributor network. This position demands a strong leader with a proven track record in sales management and the ability to align sales and marketing efforts to achieve revenue and brand objectives.

Key Responsibilities

- Develop and implement sales strategies to meet and exceed business growth and sales targets.
- Lead initiatives to drive sales growth, revenue generation, and action plans.
- Supervise Zonal Sales Managers (ZSMs) and Assistant Sales Managers (ASMs), monitor sales performance nationwide, and report regularly to senior management.
- Achieve monthly and annual sales targets consistently.
- Expand the distributor network and explore new market opportunities.
- Coordinate with import and production departments to address technical support, customer complaints, and new product launches.
- Monitor pricing policies, credit limits, and commercial terms to ensure compliance and profitability.
- Prepare accurate sales forecasts and demand planning reports.
- Review and evaluate the performance of the sales team, providing guidance and support as needed.
- Support product promotion and marketing campaigns to enhance brand visibility.
- Conduct regular market visits and submit detailed reports to management.
- Develop monthly sales visit plans for zonal teams to ensure effective coverage.
- Establish new distribution setups in vacant territories to increase market penetration.
- Align sales and marketing activities to meet revenue goals and strengthen brand positioning.
- Analyze sales data and market feedback to inform strategic decisions.
- Maintain confidentiality of customer and company information at all times.
- Keep management updated on sales strategies, business performance, and operational plans.
- Coordinate inventory planning based on sales forecasts to ensure optimal stock levels.
- Monitor inventory at branches and displays to minimize obsolete stock and ensure product availability.
- Oversee customer credit management, collections, and recovery processes to maintain financial health.

Required Qualifications

- MBA in Marketing, Business Administration, or a related discipline.
- Minimum of 10 years of sales experience, including at least 5 years in a senior leadership role.
- Proven expertise in nationwide distribution, dealer management, sales strategy development, and team leadership.
- Strong communication, negotiation, analytical, and leadership skills.
- Experience in the mobile accessories, consumer electronics, or FMCG sectors is highly preferred.

Preferred Qualifications and Benefits

- Competitive salary package ranging from Rs150,000 to Rs300,000 per month.
- Performance-based incentives to reward achievements.
- Professional and supportive working environment.
- Opportunities for career advancement within the organization.

This is an in-person role based in Peshawar with nationwide travel requirements. Candidates with a passion for sales leadership and a track record of driving business growth in competitive markets are encouraged to apply.