Sales and Marketing Manager

Nel Inverters is seeking a dynamic Sales and Marketing Manager to spearhead the expansion of its Variable Frequency Drive (VFD) inverter business across Pakistan. This role demands a highly motivated professional capable of frequently traveling to various regions including Central & North Punjab, South Punjab, Sindh, and other major cities. The ideal candidate will excel at building and maintaining relationships with electrical dealers, wholesalers, distributors, and retailers to develop a robust sales channel that drives revenue growth. This position is field-driven, target-oriented, and involves direct interaction with channel partners to explain product technicalities and secure orders. Reporting directly to the Director/CEO and managing a substantial team of 200 persons, the Sales and Marketing Manager will take charge of driving sales strategies, dealer network development, marketing execution, and after-sales service coordination. The role requires planning and conducting extensive market visits, setting sales targets, and leading product promotions while ensuring heightened visibility of Nel's inverter products. The candidate must demonstrate expertise in technical product knowledge, strong negotiation skills, and the ability to thrive independently while managing a large field force dispersed across multiple regions.
Responsibilities

• Develop and expand an active dealer and wholesaler network across assigned territories including Central & North Punjab, South Punjab, Sindh, and other key cities.
• Engage with electrical dealers, wholesalers, distributors, and retailers to promote and resell Nel VFD inverters, emphasizing product quality, pricing structures, margins, warranty, and after-sales support.
• Strengthen relationships with existing channels to maximize repeat business and secondary sales growth.
• Negotiate pricing, credit terms, incentive schemes, and contractual agreements within company guidelines to optimize channel performance.
• Plan and implement a regular and structured monthly market visit schedule to map opportunities, identify key marketplaces, assess competition, and ensure product availability and visibility.
• Achieve and exceed monthly, quarterly, and annual sales targets by managing both primary sales (company-to-dealer) and secondary sales (dealer-to-end-user).
• Operate an efficient receivables collection process by following up on outstanding payments to maintain healthy cash flows.
• Coordinate with supply chain management to prepare accurate sales forecasts and inventory plans aligned with market demand.
• Gain deep technical knowledge of VFD inverter products, including motor control operations, three-phase and single-phase drives, solar pump applications, power ratings, protection features, and installation techniques.
• Deliver persuasive product demonstrations and technical briefings to dealers, electricians, technicians, and end users across industrial, agricultural, and commercial sectors.
• Address technical objections effectively and present compelling comparisons to competing local and imported brands to secure sales.
• Organize dealer meetings, training sessions, product launches, and marketing events to increase brand recognition and product uptake.
• Represent Nel Inverters at industry trade fairs and exhibitions to showcase products and network with key stakeholders.
• Oversee dealer outlet branding initiatives including signage, promotional materials, and catalogue distribution to strengthen market presence.
• Collaborate closely with the marketing and digital teams to drive social media campaigns, create product video content, and generate qualified leads.
• Gather and analyze market intelligence such as competitor pricing, new product introductions, import trends, and dealer feedback to inform strategic decisions.
• Prepare, submit, and maintain timely reports including daily visit logs, weekly market updates, and monthly sales performance reviews.
• Maintain an up-to-date dealer database and pipeline records to streamline communications and sales tracking.
• Coordinate with the technical and service teams to ensure responsive handling of warranty claims, repairs, and customer service issues.
• Lead, develop, and mentor a large field sales team of 200 personnel, fostering a culture of high performance and accountability in alignment with company goals.