As a Digital Marketer (ASO) at Nixxsol, you will play a crucial role in promoting and optimizing our mobile games for maximum visibility and user acquisition. You will work closely with our development and creative teams to ensure our games reach a wider audience and achieve strong performance in the market. The ideal candidate will have a minimum of 3 years of experience and possess expertise in ASO(App Store Optimization), game design sensibility, and proficiency in AdMob and Google Ads.

Experience: Minimum of 3 years

Key Responsibilities:

1. App Store Optimization (ASO): Implement ASO strategies to improve the visibility and ranking of our mobile games on app stores. This includes keyword research, optimizing app descriptions, screenshots, and icon design.

2. Game Design Sense: Collaborate with the game development team to provide insights and suggestions regarding game design elements that enhance user engagement and monetization.

3. User Acquisition: Plan and execute user acquisition campaigns using various digital marketing channels, including Google Ads, Facebook Ads, and other relevant platforms.

4. AdMob Management: Manage and optimize AdMob campaigns to maximize revenue and user engagement within our games.

5. Analytics and Reporting: Regularly monitor and analyze key performance metrics and user data to make data-driven decisions. Prepare and present performance reports to the management team.

6. Competitive Analysis: Stay updated on industry trends and competitors to identify opportunities for improvement and innovation.

7. Collaboration: Work closely with cross-functional teams, including game developers, artists, and designers, to align marketing efforts with the game's overall strategy.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field preferred.
  • Minimum of 2-3 years of experience in digital marketing, with a focus on mobile app marketing.
  • Proven expertise in ASO strategies and techniques.
  • Strong knowledge of game design principles and their impact on user engagement.
  • Proficiency in managing and optimizing AdMob and Google Ads campaigns.
  • Familiarity with marketing analytics tools and data-driven decision-making.
  • Excellent communication and collaboration skills.
  • Self-motivated, detail-oriented, and able to work independently.
  • Passion for mobile gaming and a strong understanding of the gaming industry trends.

Job Details

Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
No Preference
Minimum Education:
Bachelors
Degree Title:
Bachelor\'s degree in Marketing, Business, or a related field preferred.
Career Level:
Experienced Professional
Minimum Experience:
3 Years
Apply Before:
Dec 22, 2023
Posting Date:
Nov 21, 2023

Nixxe Solutions LLC

Call Center · 51-100 employees - Lahore

pNixxe Solutions was incorporated in 2016, with a vision to become one of the region’s leading companies in providing business process outsourcing solutions and IT Solutions. Nixxe Solutions was set up to develop outsourcing business. Nixxe Solutions has now established itself in domestic market and now venturing into international market to develop outsourcing business. Our services include comprehensive BPO & Software Solutions. Driven by our belief in constant innovation and progressive growth, we partner with our clients to provide them with a distinct competitive advantage. Nixxe Solutions is an industry leader in telemarketing services and Certified service provider. We have a proven track record for success. With Telemarketing as a core competency, we understand that there are several factors that contribute to successfully outsourcing part or all of your business. With expertise in B2B Outsourced Telemarketing, B2C Outsourced Telemarketing, Call Center Consulting and Outsourced Telemarketing QA, the team at Nixxe Solutions has your back. Acting as an extension of your team, we commit to dedicate the time and resources necessary to deliver results./p

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