Posted 4 hours ago Report Job
Nokhba seeks a creative and audience-focused Content & Copywriting Specialist to develop engaging, high-quality content that strengthens the companys brand voice across digital platforms. This role requires turning complex recruitment and AI technology concepts into clear, valuable narratives that educate and engage HR professionals, recruiters, business leaders, and organizations. Located in Lahore, Pakistan or remote, the position is a full-time opportunity within the HR Technology and SaaS industry, ideal for candidates with one to three years of relevant experience.
The specialist will collaborate with multiple teams including Marketing, Design, Product, Sales, and Customer Success, ensuring consistent messaging that aligns with Nokhbas marketing goals. The role involves creating diverse content formats such as social media posts, blogs, email campaigns, video scripts, and marketing materials. A strong understanding of SEO, content marketing, and B2B communication is essential, along with the ability to craft persuasive, audience-tailored copy that supports product launches, campaigns, and customer engagement initiatives. Though the role does not involve team management, the specialist plays a vital part in shaping the companys content strategy and brand identity within the evolving AI-powered recruitment technology space.
Responsibilities
- Create compelling and high-quality content aligned with Nokhbas brand voice and marketing objectives.
- Produce engaging copy for LinkedIn, Instagram, Facebook, websites, blogs, email campaigns, and various marketing materials.
- Develop social media captions, carousel copy, video scripts, ad copy, landing pages, and blog articles focused on AI recruitment, HR Tech, SaaS, and talent acquisition.
- Conduct in-depth research on HR and recruitment trends to generate relevant and timely content ideas.
- Write clear, persuasive copy that translates complex product features into customer-focused benefits and effective messaging.
- Collaborate cross-functionally with Marketing, Design, Product, Sales, and Customer Success teams to ensure consistent and impactful communication.
- Create and maintain content calendars while contributing innovative ideas for content campaigns and product storytelling.
- Edit and proofread all content for grammatical accuracy, clarity, tone, and consistency, ensuring polished final deliverables.
- Optimize website and blog content for search engine optimization to enhance organic visibility and engagement.
- Repurpose long-form content into short-form social media posts and other marketing assets to maximize reach and impact.
- Analyze content performance metrics and apply insights to refine and improve future content strategies.
- Maintain a consistent and authentic Nokhba brand voice across all inbound and outbound communication channels.
Skills
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