Posted 4 hours ago Report Job
Nokhba is seeking a dynamic Performance Marketing Specialist to lead the development and execution of paid digital marketing campaigns that drive customer acquisition and business growth. Based in Lahore, Pakistan with options for remote work, this full-time role demands a professional with 2 to 4 years of experience in performance marketing, particularly within HR Technology, SaaS, or similar B2B technology sectors. The successful candidate will expertly manage campaigns on Meta Ads and Google Ads platforms, optimize budgets and creatives, and generate qualified leads, product sign-ups, and new business opportunities. Although this role does not involve managing a team, it requires close collaboration with content, design, sales, and customer success teams to maximize campaign effectiveness and business impact.
This position offers a challenging opportunity to own real acquisition and growth campaigns within an innovative AI-powered HR Tech platform. The role involves continuous experimentation with new campaign strategies and channels, rigorous performance analysis, and maintaining a sharp focus on key performance metrics such as cost per lead, customer acquisition cost, conversion rate, and return on ad spend. Candidates will thrive in a fast-paced, collaborative environment and contribute directly to the future of recruitment technology while enjoying competitive remuneration and opportunities for professional growth.
Responsibilities
- Plan, launch, and continuously optimize paid advertising campaigns across Meta Ads Manager and Google Ads to achieve target KPIs.
- Develop targeted acquisition strategies to engage HR professionals, recruiters, business owners, and decision-makers within the B2B SaaS space.
- Manage campaign budgets efficiently, focusing on optimizing cost per lead (CPL), customer acquisition cost (CAC), return on ad spend (ROAS), and conversion rates.
- Create and refine audience segments, retargeting campaigns, and conversion funnels to enhance lead quality and campaign effectiveness.
- Conduct comprehensive A/B testing on ad creatives, copy, audience configurations, landing pages, and promotional offers to identify top-performing variables.
- Collaborate closely with Content and Design teams to produce compelling ad creatives that resonate with target audiences and improve campaign results.
- Monitor campaign performance data rigorously to identify trends, assess funnel efficiency from ad click to lead generation and conversion, and uncover new growth opportunities.
- Set up and maintain accurate conversion tracking systems including pixels, events, and campaign attribution to ensure reliable measurement of marketing outcomes.
- Generate insightful weekly and monthly reports detailing campaign performance, actionable insights, and recommendations for optimization.
- Continuously research competitors, industry trends, and emerging paid acquisition channels to keep strategies innovative and competitive.
- Experiment proactively with new campaign formats, strategies, and digital channels to discover additional growth avenues.
- Collaborate with Sales and Customer Success teams to enhance lead quality and improve the conversion process, contributing to pipeline growth and stronger business results.
Skills
What is your Competitive Advantage?
Similar Job Titles
Account Manager – HR Tech Location: Lahore, Pakistan / Remote Employment Type: Full-Time Experience: 2–4 Years Industry: HR Technology /
Social Media Specialist – HR Tech / AI SaaS Location: Lahore, Pakistan / Remote Employment Type: Full-Time Experience: 1–3 Years Industry
Content & Copywriting Specialist – HR Tech / AI SaaS Location: Lahore, Pakistan / Remote Employment Type: Full-Time Experience: 1–3 Years
Recruitment Operations Specialist – HR Tech / SaaS Location: Lahore, Pakistan / Remote Employment Type: Full-Time Experience: 1–3 Years I
Muzammil Baig
Digital Marketing Manager
IT Services Group
Ayesha Shaukat
Social Media Marketing Manager
Ivoke
Babar Ahmed Khan
Territory Sales Manager
Engro Foods
Mona Sharif
Senior Team Lead
Konext PVT. LTD
Ali Aziz
CEO
Shopistan
Usman Habib
Recruitment & Training Executive
ACS Synergy (Pvt) Ltd.
Zohaib Ali
Marketing Manager
Digital Online Devices
Aqib Irshad
Head of HR, Training & OD
FINCA
Sehrish Azhar
Motivational Speaker & Blogger
Living Upbeat
Zubair Anjum
Business Excellence Specialist
Nestle Pakistan
