Social Media & Content Executive

Novelax Pharma is seeking a dynamic Social Media & Content Executive with 2 years of experience in content creation and social media management. This role involves developing compelling and engaging content across multiple platforms, including Instagram, Facebook, and TikTok, with a special focus on Reels and short-form video content. The ideal candidate has a creative mindset, keen attention to detail, and the ability to coordinate content from influencers and medical professionals. You will play a key role in managing the brands online presence by scheduling posts, maintaining content calendars, and supporting digital marketing initiatives. Experience with SEO strategies, basic video editing, graphic design, and Shopify store content management is essential to excel in this position. The position does not involve managing a team but requires excellent organizational and communication skills to manage multiple content schedules and campaigns efficiently. A background or interest in skincare, beauty, healthcare, or pharmaceutical content will be advantageous. The candidate should be proficient in digital marketing tools such as Google Analytics, Google Tag Manager, and various social media content scheduling platforms. This role offers an excellent opportunity to contribute to the brands content marketing strategy and enhance its positioning in the healthcare pharmaceutical sector through high-quality and SEO-optimized content.
Responsibilities

Create, curate, and schedule engaging content for social media platforms including Instagram, Facebook, and TikTok, focusing on Reels and other short-form videos.
Develop and implement content strategies that align with the brands goals and target audience requirements.
Manage and update the content calendar to ensure consistent posting schedules and campaign timing.
Coordinate and collaborate with influencers, doctors, and other stakeholders to source and manage authentic content contributions.
Edit video content using tools like CapCut and design graphics using Canva to produce visually appealing posts.
Handle Shopify store management tasks including product uploads and maintaining website content to keep it fresh and engaging.
Conduct basic SEO keyword research and produce SEO-friendly blog content to improve online visibility and organic traffic.
Use Google Analytics and Google Tag Manager to track and report on social media and web performance, deriving insights to improve content effectiveness.
Maintain brand consistency by following brand guidelines and positioning strategies across all content and communications.
Monitor audience engagement and respond appropriately to comments, messages, and inquiries to foster a loyal online community.
Plan and execute digital marketing campaigns, measuring results to optimize future strategies.
Stay updated with the latest social media trends, tools, and best practices, especially within the skincare, beauty, healthcare, or pharmaceutical niches.
Ensure timely completion of all content-related tasks while managing multiple projects and deadlines effectively.
Collaborate with marketing and creative teams to support broader brand and content marketing initiatives.