Area Manager - Liability

NRSP Microfinance Bank Limited

Multiple Cities, Pakistan

Apply Now

Posted Sep 16, 2026 776 views Report Job

Support the Regional Manager in planning, formulation, and implementation of business development strategies for the area branches.
Develop a strong business focus on all relevant customer segments and sales of NRSP Bank's products and services in the area branches.
Assist Branch Managers in developing annual projections and budgeting for all branch business segments.
Create business initiatives and strategies and present them to the Regional Manager and all Branch Managers of the area to improve business performance.
Ensure achievement of business targets for asset and liability products and services assigned to the branches of the area.
Ensure branch teams are cross-selling products to maximize revenue.
Identify new business opportunities for both asset and liability products and other financial services and guide BMs/BCMs in business acquisition.
Conduct periodic meetings with all branch staff to review progress on business targets, service quality, and operational efficiency of the area branches.
Inculcate high ethical values in all staff and ensure their training and development.
Ensure compliance with all regulations, rules, policies, and SOPs of SBP and NRSP Bank.
Perform any other tasks assigned by management.

We offer a market-based attractive remuneration package with additional fringe benefits including house/transport/personal loans, provident fund, gratuity, leave encashment, EOIB's pension, group insurance, medical facility for staff and family/parents, mobile phone allowance, etc.

Qualification: Minimum Bachelor’s Degree. Preferably Master or equivalent from a recognized institution.

Experience: The ideal candidate must have at least seven (7) years of relevant banking experience.

Job Location: Bahawalpur Area, Khanpur Area, Gujrat Area, Gujranwala Area, Layyah Area, Kot Addu Area, Muzaffargarh Area, Swat Area, Mardan Area, Bahawalnagar Area, Sahiwal Area, Hyderabad Area.

Skills

Business Development Strategies Strategic Selling Skills Rural Markets Knowledge

Job Details

Industry:

Banking/Financial Services

Functional Area:

Sales & Business Development

Total Positions:

12 Posts

Job Shift:

First Shift (Day)

Job Type:

Full Time/Permanent

Department:

Business

Job Location:

Gujranwala, Bahawalpur, Gujrat, Kot Addu, Layyah, Muzaffargarh, Khanpur, Swat, Pakistan

Gender:

No Preference

Minimum Education:

Bachelors

Degree Title:

Minimum Bachelor’s Degree. Preferably Master or equivalent from a recognized institution.

Career Level:

Experienced Professional

Minimum Experience:

7 Years

Apply Before:

Nov 02, 2026

Posting Date:

Sep 16, 2026

NRSP Microfinance Bank Limited

Banking/Financial Services · 2501-3000 employees - Bahawalpur, Gujranwala, Gujrat, Khanpur, Kot Addu, Layyah, Muzaffargarh, Swat

NRSP Microfinance Bank Limited (NRSPB) commenced its operations in March 2011 from Southern Punjab. It has a countrywide license to offer microcredit, deposit and other banking services to its customers and currently provides demand-driven financial services to low-income markets in 23 districts of Pakistan. These services prioritize rural and poor clientele but are also offered to an array of urban and rural customers and institutions, forming a diverse socio-economic client base.