Social Media Executive

Oasis Packaging is seeking a motivated Social Media Executive with at least three years of experience to join our dynamic marketing team. The ideal candidate will be responsible for developing, managing, and optimizing social media campaigns to enhance brand presence and audience engagement. This role calls for an individual skilled in content creation and social media management who understands SEO basics and is capable of executing strategic campaign planning. As this position does not include team management, the focus remains on individual contribution and collaborative work with broader marketing teams for impactful results. In this role, the Social Media Executive will handle multiple social media platforms with proficiency, ensuring content aligns with the company's brand values. The candidate will be expected to stay abreast of the latest social media trends and tools to maximize campaign effectiveness. Strong analytical skills will be essential for measuring campaign performance and providing insights for continuous improvement. This position is key to driving online engagement, increasing brand awareness, and supporting the overall marketing strategy of Oasis Packaging.
Responsibilities

Develop, create, and manage engaging content across various social media platforms to build brand awareness and drive audience engagement.
Plan and execute social media campaigns aligned with marketing strategies and company objectives.
Monitor social media channels and interact with followers to maintain an active online community.
Analyze social media metrics and campaign performance data to optimize content and improve future campaigns.
Stay updated with the latest trends, tools, and best practices in social media and digital marketing.
Collaborate with marketing team members to ensure social media content aligns with broader marketing goals.
Utilize basic SEO principles to enhance content visibility and reach on social media platforms.
Maintain consistency in brand voice and visual identity across all social media channels.
Assist in managing budgets allocated for social media campaigns and report on expenditure.
Support the creation of reports that detail social media trends, campaign results, and suggested actions.